I could be Peggy Olson. If she was a yogi with a predilection for dark roast coffee with butter in it.

I channel her passion for a good idea, her commitment to research, and her willingness to give what it takes. I believe that 1 + 1 = 1247. Meaning when a good copywriter and a good designer come together, magically improbable things can happen. Also, that it's important to make things we love.

I think that sums it up. Expertise, passion, collaboration, and creativity. And love. Lots of it.