My proposal is to launch the Advertising Campaign by creating a rally cry for the Mystery Brand in the form of a manifesto video. By combining stirring visuals with lyrical
words and the perfect music track, I believe it's the most immediate and effective vehicle for expressing the soul of the brand and the accompanying campaign idea. This video will be designed to encapsulate why your employees get out of bed and go to work. It could also be leveraged as a consumer-facing launch piece.