Create a live action video with some motion graphics elements breaking down the benefits of the fluoride in ACT Mouthwash for your oral health.
Fluoride is the only active ingredient in mouthwash that can help prevent cavities and strengthen your teeth. Most people believe that using any mouthwash will improve their oral health, but the surprising fact is that only 21% of mouthwash sold actually contains fluoride. To help fight this confusion, the team at ACT Mouthwash is looking to create a myth-busting type video that both entertains audiences and explains the benefits of the fluoride in their products.
The goal of this project is to create one :30 educational hero video, along with a number of cutdowns. In terms of style, you can expect that this will primarily be a live action video, with some motion graphics elements in the form of text on screen, and potentially even some simple animated elements to help explain how fluoride works. The ACT team is open to either stylized studio environments or real world bathroom-type environments, depending on what works best for your concept. The content should really be educational, and centered around playfully busting the myths around fluoride and mouthwash. We essentially want to create an "aha" moment for people to realize why fluoride is so important, how surprising it is that very few mouthwash products actually have it in their formulas, and why they should use ACT for their mouthwash needs, since it does have fluoride included.
Casting will be important here, as we'll want a charismatic actor who can lead the video and keep people interested throughout. This talent will not need to portray a scientist, but should be confident and self-assured. While many people are familiar with fluoride treatments for children, we'll be focusing on the adult versions of the ACT Mouthwash products, and should plan to cast adult talent, and speak to an adult audience. You will not need to feature anyone else beyond that actor in the video.
In terms of messaging, the ACT team will provide specific facts about fluoride and oral health, but it will be up to you to weave those into an entertaining and engaging script. Lastly, you'll see that there are several social cutdowns, so you'll want to think strategically about how you are shooting content so it can work for multiple aspect ratios.
In your treatment, please break down your approach to how you would balance entertainment and education in this content, as well as what you have in mind for your video location and casting. Please note you do not need to have casting options at this stage, but we'd like to hear details about the type of personality you'd be casting for. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Adults with an interest in personal health, and who use mouthwash as part of their oral care routines.
TONE/FEEL: Educational & trustworthy, with a bit of light humor
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
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Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.