With simple iPhone video and a little animation, produce a fun social video that leans into the "sign from above" social trend to help Lowe's promote their latest monthly Kids Workshop in partnership with MrBeast's popular Swarm toys.
*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*
For over two decades, Lowe's has hosted monthly Kids Workshops that children them to hang out at the store, work with their hands,and put together fun wooden project kits. Starting in 2025, they really kicked it up a notch by partnering with MrBeast to make the activities even more fun and engaging, and since then, kids have been able to collect one of MrBeast's popular Swarm toys with each workshop. The next workshop is coming up soon in July, and now Lowe's wants to put out the word on social media.
The goal of this project is to produce a fun, engaging, and on-trend social video that helps spread the word and lets viewers know to save the date for the upcoming MrBeast Kids Workshop, where kids will get to construct a "super jet" for their Swarm. This will require a mix of live action footage, but success in this project is probably more closely tied to how you handle the animation. Creatively, Lowe's wants to lean into the fun "sign from above" format that's trending now, but they want to give it a Lowe's twist. Like in the example there, they want the camera to start on someone looking shocked and pointing up to the sky, as we see the text "What's in the sky?!" pop up. From there, they want the camera to whip pan to the sky, where we'll see clouds form letters spelling out information about the next Lowe's x MrBeast Kids Workshop: something along the lines of "Save The Date: MrBeast Swarm Jet Workshop July 25th." Then, they want to finish off the video by seeing the Swarm Jet toy fly into the cloud message, making it disappear.
The live action component can be pretty simple, and you can film with either a camera, iPhone, or other smartphone, but you will still need someone to appear on screen, and you will still want to be intentional about their location and wardrobe. The animation portion is a bit more involved, but still limited in scope, since the format is really just about creating a believable visual effect in the sky after the whip pan. With that in mind, Lowe's is looking for a semi-realistic approach, and leaning towards 3D or stop-motion. If you're planning on proposing a stop-motion approach, Lowe's is able to ship a completed Swarm Jet product to you, provided you are able to receive product at an address within the US & Canada.
It's important to note that this is a very fast moving project, with final delivery happening within a month's time, so your pitch materials are effectively serving as your pre-production. With that in mind, we'll be looking to see a thorough breakdown in your pitch of how exactly you'd execute on this concept - this includes your proposed location, talent options, and how you will handle the cloud animation process, etc. During the production window, you will be able to collaborate with Tongal and the Lowe's team, but the idea is to come to the pitch table with as fully-baked a plan as possible. Since this video will ultimately be a mix of live action and animation, it's important to note that Lowe's is not allowing AI usage at any point throughout this project, so you have a look at the timeline below and ensure that you're properly equipped to handle all elements of this production within the clipped timeframe.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is one total video asset.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Parents of younger children (ages 8-14) who frequent Lowe's
TONE/FEEL: Fun, exciting, visually engaging
EXECUTIONAL MANDATORIES:
AI USAGE: No AI usage of any kind is permitted on this project.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
Lowe's and MrBeast have partnered together for exactly one year now, officially launching their collaboration in June of 2025, which ultimately resulting in the creation of a curated Lowe's MrBeast Storefront. Though Lowe's has proudly sponsored some of MrBeast's endeavors, and was the exclusive build partner for season two of "Beast Games," it's the Kids Club Workshops that have a become a big, consistent, and very popular part of their partnership.
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Slipstream. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library Storyblocks, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may NOT use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.