It's been 10 years of challenge, sweat, and growth for the fitness community at [solidcore]. A [solidcore] class is an entirely immersive experience – held in a dimly-lit room under blue lights, fueled by energizing music, and led by an experienced coach who offers personalized instruction. It's a 50 minute, full body, strength training workout. They opened their 100th studio this spring, and they are celebrating their 10th anniversary. Needless to say, it's a big year for them and they want to celebrate in a big way, that both their team members and clients can join in on. We're looking to you to create activations (NOT video concepts) that they can use to celebrate this big milestone.
Throughout the year, [solidcore] will host different challenges to encourage their clients to get into the studio more often and chase the best version of themselves through [solidcore] classes. For their birthday celebration, they'd like to find an elevated version of this, and not necessarily tied to in-studio visits. They want to create a social moment for their clients to celebrate with them. So, how can they engage with their community and challenge them to show & celebrate their brand love for [solidcore]? We highly recommend you check out the additional information in the Background, as it includes what they did for their 9th anniversary, and a couple thought starters too. Note that while these examples do have videos that came out of them, video is not the center point.
It's important that any one of their 100 studios could participate, so it can't be tied to a hyper-specific location. Additionally, these ideas should not be overly expensive to carry out. Think of framing the challenge as something their clients can participate in then share their experience on social. This could be an event hosted at local [solidcore] studios, an external activity that clients could join, or take place entirely online. To get an idea of the [solidcore] brand voice and their community, make sure to check out their social channels, and find out more about their tone of voice by referencing their brand guidelines.
For any questions or other project updates, check out the Project Forum.
EXPOSURE: Major PR opportunity; word-of-mouth, social media, live activations.
TONE:
- Fun, genuine, celebratory
- Daring, bold
TARGET AUDIENCE:
- Existing [solidcore] clients
- [solidcore] coaches
- Members of similar fitness communities
EXECUTIONAL MANDATORIES:
- Staying within brand standards
- Ideas should be easily created and not come with expensive budget to execute (under 10K to execute if needed).
- Ideas ideally feel localized but something that we can have all studios do/share on the same day.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
