Lauren Lumsden is an Emmy-nominated producer, director, and digital strategist with 17 years experience. As a proven leader in creative content, she has a track record of transforming legacy brands and establishing new ones. As VP of Video at Condé Nast, Lauren oversaw teams at marquee brands Glamour, Allure, Brides, and Self, leading the titles to triple-digit growth across platforms. For example, with Glamour (the largest of these brands), views on YouTube increased 239% and subscribers 650%. Lauren also reimagined Condé Nast's video aggregation site The Scene to connect with a millennial audience. With a slate of original franchises and a new look/voice, the brand saw immediate success and relaunched as Iris. Under her leadership, Iris grew to 700K+ subscribers on Youtube and 2M+ on Facebook, set a company record for views on Twitter, and became a Webby multi-nominee and winner. Before joining Conde Nast, Lauren led Cosmopolitan.com’s video efforts, where she increased brand-wide video views from 9M to more than 110M per month and directed/produced the publication’s first issue-driven short documentaries. From 2006 - 2014, she worked at DailyCandy.com (sold to Comcast/NBCU) where she launched and ran the brand's first video initiative, frequently appeared as on-air talent, and wrote more than a thousand articles.