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This was recently brought up on the discussion board of the Binaca Make A Scene Video Project. Although exceptions can be made, there are four basic judging criteria for any project on Tongal.

1. Creativity: Is this an original and interesting piece of content to watch? (Pretty self-explanatory).

2. Brand Representation: Does this content properly represent the brand, product or messaging? (If your video is worthy of an Oscar nomination, but you grossly misrepresent the brand or product, it could seriously hurt your chances of placing).

3. Production Quality: Is the video properly formatted, well-lit, well-shot, is the sound crisp and clear, is it well-acted, does it go above and beyond in terms of resourcefulness? (Again, pretty self-explanatory).

4. Objective: How well does the piece of content fulfill the objective of this specific project? (If the sponsor is looking for a two-minute instructional video, don't go out and shoot a thirty-second spot).

If you have any other questions, be sure to reply to the thread below.