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Sustainability in crowdsourcing platform
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05/06/2017
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Comments (4)
General
Hello Everyone :)

My name is Athar & I am a Masters student Of Engineering Management at Jönköping University, Sweden. I am doing my Thesis on Sustainability of crowd in Crowdsourcing Platforms.

Our main focus is on:

Motivation ( What is the motivation to join this platform?)

Sustainability of crowd, ( What keeps you working for this platform?)

Community building ( How people on this platform help each other to grow and make improvements in the platform? )

Impact of decisions made by platform managers ( If the decisions made by managers of the platform made you happy or upset then how did you respond to them & what was their response to your feedback?

I will highly appreciate if you people can share your experiences and give feedback on it.
Comments (4)
Kyle Elliott
Kyle Elliott
05/08/2017
I think the biggest motivator for most people who join the platform is the possibility of working with major brands and the potential to make a large amount of money doing something they love to do. The sustainability of the crowd comes from the quality of the projects and brands we get to work with (Star Wars, Twilight, Mattel, etc.) and the first win generally gets you hooked. After you win your first project, you just want to keep submitting to try and win again. Community building has mostly been taking place on our Facebook group and at the Tongie Awards that are held annually in Santa Monica. The Facebook group is very supportive of each other, and it's always a friendly competition. Many Tongalers work together on the bigger projects, and cooperation is definitely encouraged. If there's something on the platform that's not working right or could be changed, it's easy to message the team working at Tongal and they'll look into different ways to do things and take our suggestions. They also regularly ask for community input and will pay Tongalers for their time to test new features before they're implemented to make sure it's something the community actually wants.
Kyle Elliott
Kyle Elliott
05/08/2017
Tongal was regularly feeling my wrath for a while when issues would arise on a project. In one case, a brand decided to go in a different direction after the winners of the Idea phase had already been selected and pitches were submitted, so they made sure the Ideators were all paid out the full amount possible in royalties had their ideas been selected the winner of every prize. It was definitely unexpected, but I knew in that moment they were looking out for the best interests of the community rather than cozying up too much to the brands. In another instance, the brand selected my idea and a nearly identical idea in the initial phase. I immediately emailed them to ask if we'd be splitting the royalties since both ideas were almost identical, and they said no. A production company pitched a "Wildcard" idea that was based on my idea, but they wanted to avoid the 5% royalties. After a few back and forth emails, Tongal ended up paying me the royalties I was owed on the project and I was happy with the outcome. There have also been instances where they come to a decision I disagree with that ends up costing me money I felt like I was owed at least a % of, and that's always hard.
Kyle Elliott
Kyle Elliott
05/08/2017
They're always courteous in their responses, and generally get back to you with an answer or pass your questions and concerns on to the right people within 24 hours. When you're nominated for a Tongie Award, they'll fly you out from anywhere in the World to LA for free, 2 free nights at a hotel, and have a giant celebration for the best content creators of the year. The owners are a talented group of guys who have a plan and know what they're trying to create with Tongal. They make a point to talk to all of the content creators, and it's a really wonderful event. They have plenty of highlight videos on their Youtube page you can check out. So, whether I agree with all of their decisions or not, I know they've generally looked out for the best interests of myself and the other community members. You should definitely join the Tongal Users Group on Facebook and scroll through those posts to see more of what this community is all about. For some reason, people are reluctant to post on the forums here or don't check them on a regular basis, but our Facebook group always seems to have something going on.
Kyle Elliott
Kyle Elliott
05/08/2017
Tongal used to post data on how many total submissions were entered for each Ideation project, but they decided to remove it because they didn't want the high number of submissions to turn people off to submitting their ideas. I'm sure if you asked politely they'd be able to give you an example from a bigger project, but on average they were getting about 400-500 ideas submitted to the normal projects. (Projects like Star Wars always draw a much larger crowd) You can still view the total amount of pitches submitted, and the leaderboards are good for seeing how many people have turned Tongal into a full-time gig that generally write ideas and pitch on every project that's available to them.

Good luck on your Thesis! Hopefully, someone other than me shows up to help you out too.
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