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Dr No
Tongal's Secret Sauce
Posted by Dr No
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07/25/2015
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Comments (3)
General
Just a guess on how it may work.

The submission list a client reviews is not in random order - it is sorted by rank. Tongalers higher in the rankings have their submissions reviewed first. This ensures quality submissions are seen early on - a time saver, so to speak.

By virtue of this system, past winners have an edge in future competitions. Being lower in the rankings lessens ones chances - a client is not obligated to review each and every idea, and an idea similar to yours will win out if it appears at the top of the list.

The takeaway? Be an active Tongaler and accumulate ideation points. Be patient. And of course, have good and original ideas.
Comments (3)
Kyle Elliott
Kyle Elliott
07/27/2015
Rank means nothing in the judging. I've had 3 ideas lose when they were identical (2 almost word for word) and asked about the process. Whoever submits the idea first is the one that ends up winning, not the person higher on the leaderboard. There's always info@Tongal.com to contact if you have questions about the process! In regards to Production Winners, of course the established people at the top of the Leaderboard are going to appeal more than a newcomer to most brands. They have a huge portfolio of work to prove they can handle the project and deliver on time. Feel free to point me in the direction of the Sponsors that'll pick my mediocre ideas just because I'm in the top 10! I'd love to spend less time writing and more time drinking while watching re-runs of Seinfeld
Brenda Stanley
Brenda Stanley
07/28/2015
I really hope this is not true. It would mean that our efforts are futile especially if your ranking is low.
Izzy Francke
Izzy Francke
07/28/2015
it is imperative to Tongal that all ideas are passed along to the Sponsor for review. Your rank in our leaderboard does not affect the order in which any entries are passed along -- all entries are passed along in the order in which they were received time wise. I hope this helps alleviate some stress!
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