Create five (5) animated Videos for the new Johnson & Johnson Healthy Essentials® website that launches on December 11th. Videos will help families by sharing insightful and useful tips for healthy wintertime living.    

You’re more than just a parent – you’re your family’s Chief Care Officer, the one who’s on top of allergies, baby’s bath time, cleaning and bandaging wounds, and making sure your teen isn’t stressing about their skin. And that’s just a small sample of what you do to keep your family in good care for a majority of the year.

But then there’s...WINTER, and a whole other slew of unique issues to manage: dry skin and eczema, dehydrated hair, coughs, winter allergies, and the dreaded cold & flu season to name just a few. Sometimes you may know exactly what to do and have your tried and true solutions for these and other common issues that may arise during the winter. If this is the case, Family Chief Care Officers could really use your help so they can reduce the dread of winter and focus on the fun.

Johnson & Johnson Healthy Essentials® is launching a new website on December 11th and they want the Tongal community to create helpful videos that share useful tips for healthy winter living.  Ideas and Videos can offer solutions to any common winter health issues that may arise for families.  Family Chief Care Officers need YOUR help!

Please read the remainder of the Brief for all of the important details.    

The goal of this project is to create a suite of five (5) 15-60 second animated videos that share fun, inspiring, tips for healthy wintertime living. The sponsor is open to considering a variety of animation styles and/or motion graphics.

You are strongly encouraged to draw style and tone inspiration from the videos on the Healthy Essentials® YouTube channel: https://www.youtube.com/channel/UCHL70lVxRQqkP811-C73qQw/feed

NOTE: This project has a unique timeline. The first four (4) weeks of the Video phase will be dedicated to Pitch review, giving you three to four (3-4) weeks to create your first cuts. You are required to deliver five (5) 15-60 second videos.

Each Idea and Video must be based around one of the below five (5) categories:

• Everyday Wellness Solutions: Allergies, cough and cold, digestion, oral care, pain relief, wound care.
  • Key search terms: gingivitis, halitosis, eczema, dry eyes, winter allergies
• Beauty Solutions: Body care, facial skin care, hair.
  • Key search terms: lotion for dry skin, make up for dry skin
• Baby and Child Solutions: Bath, teething and oral care, fever and immunization, skincare, cough and cold, hair.
  • Key search terms: baby bath, dry baby skin, baby and toddler eczema, baby oil, baby shampoo
• Teen Solutions: Body care, acne, hair care.
  • Key search terms: face wash for dry skin, healthy diet plan
• Back to Health Solutions: Diabetes, pre-/post-surgery, eczema.
  • Key search terms: cold symptoms, common cold, first aid kit, how to treat a burn

The following materials must be included in your Pitch:

• Script for each video
• Character design, original sample art, and/or animatic – give a feeling of the look you intend to deliver
• Voiceover casting, if applicable

NOTE: If you use voiceover for your suite of Videos, your voiceover talent must be the same throughout all five (5) Videos, with a Sponsor preference towards female voiceover casting to stay consistent with the current Healthy Essentials® campaign.

--Key Marketing Messages:

• Fun and inspiring healthy living in winter tips that help families lead healthy, happy lifestyles
• You’re more than a parent; you’re the Family Chief Care Officer!
• Life can be messy, but you know that the beauty is in the imperfections
• Celebrate the day-to-day joys of family
• Tips to keep your family happy and healthy all winter long

--Target Audience: Primarily women looking for a range of tips from personal care to children/family care; 20s-mid 40s; digitally connected mothers, wives, and individuals.

--Executional Mandatories:

• Your suite of five (5) 15-60 second Videos must each cover one of the five (5) key topics listed above;
• Your Videos must have stories to tell (no laundry lists of tips!) and be engaging as well as informative
• No pets or animals
• Do not bring over the counter concerns into beauty or general lifestyle topics
• You should not feature any products in your Video; however, please be sure to shape any products in the Video according to Johnson & Johnson brand container shapes.

--Tone: Approachable, knowledgeable, informative, light-hearted. Not overly cute. See the Healthy Essentials® YouTube channel for more inspiration, especially in relation to style and tone: https://www.youtube.com/channel/UCHL70lVxRQqkP811-C73qQw/feed

--Exposure: Johnson & Johnson Healthy Essentials® website (going live on December 11th), Facebook.

This Project will be worth a total of $45,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

Please note: there are no residuals on this project.

PHASE 1: IDEA  – Tell us your Idea for Johnson & Johnson Healthy Essentials® winter tips in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each. 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

• Storyboards (REQUIRED): Character design, original sample art, and/or animatic to define the look you intend to deliver.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are strongly encouraged.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $21,250 to help create the Video.  Additionally, upon submitting a suite of five (5) Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winner will be paid an additional $21,250. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The Pitch winner from the Pitch Phase will create a suite of five (5) 15-60 second Videos based upon their winning Pitch.

--Video Phase Payout: Upon completion of the videos the producer will be paid $21,250.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten (10) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker and their Pitch materials as laid out in the Outline section of this Brief.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.