Ever purchased an expensive shirt only to retire it to the back of your closet months later? We’ve all been there. When you have the "got to have it feeling,” your wallet usually ends up hurting... but what if it didn’t have to.
thredUP is an online fashion resale destination where consumers can buy AND sell secondhand clothing. By putting secondhand fashion first, thredUP gives consumers the opportunity to sell what they don’t need and buy what they really want.
Working with Tongal, thredUP is looking for creators to pitch and execute a series of videos to drive consumers to sign up and ultimately make a purchase or sell on the site.
Interested? Please see below for more details.
Think about creative that is going to make someone want to DO something at thredUP.com ASAP.
Although not required, the pitch winners are encouraged to test different video formats. thredUP is specifically interested in testing VERTICAL and SQUARE assets over traditional 16:9 videos. You could create a video that works in multiple formats and cut it down or create something uniquely vertical/square.
Out of the EIGHT (8) pitch winners, the creator who creates the best performing video during the first 60 days of the media buy will win a $5,000 bonus.
All assets created by the pitch winners are eligible to be tested.
While the number of videos in your series is completely up to you, the sponsor is looking for at least TWO (2) different video executions per pitch winner.
Keep in mind when creating your videos it’s about the craft not just the volume. It’s not about making a super glossy high-fashion video (although we’re not discouraging it), it’s about making something that will draw people in visually so they are compelled to look at the content and ultimately click-through and purchase on thredUP.com.
Pitches are due by noon PT Wednesday May 17.
Brand Personality
Taglines
Tone
Empowering, Clear, Honest, Inspiring, Friendly, Fun, Optimistic, Purposefully good, Insightful, Smart
Target Audience
The target audience is women between 22 and 55, particularly style-smart Moms.
Product
thredUP can provide clothes for pitch winners to use (they will need to be returned after the shoot) as well as provide branded bags/ boxes. You could also use your own clothing provided that you check their site and see if they have inventory.
Do not advertise brands they only have a few items for. Try not to purchase new clothing for your videos.
Below is a list of the best performing brands from thredUP’s current social assets:
Placement
These videos are very specifically for Facebook In-Feed ads. Not following Facebook best practices will hurt your video’s performance. Also check out this article on how to create eye-catching videos.
Inspiration
Check out thredUP’s current videos on their social channels as inspiration:
Best Practices
PROJECT DETAILS
PHASE 1: PITCH - Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a suite of videos using:
The EIGHT (8) most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the suite of videos. Additionally, upon submitting a suite of videos that satisfies the criteria laid out in your winning pitch, the pitch winners will also be GUARANTEED an additional $1,000.
For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” pitch video. All pitches will remain private until after the winners of the Video Phase are announced and the project is complete.
PHASE 2: VIDEO – The winners will each create a suite of (6 to 15-second) videos based upon their winning pitch.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place - 8th place $1,000. The creator who creates the best performing video will win a $5,000 bonus.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate music release form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your video paperwork.
--Referral: Any Tongal member who refers one of the winning video creators in this project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.
GENERAL REQUIREMENTS:
1. Any submitted video MUST not exceed 15-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
6. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 pitches per member, pitches can include any volume of content.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 50 pitches are received, the sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final video based on their prior work and experience as a filmmaker.
13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
