Think of something in or around your home you’ve kept for many years – maybe something you’re planning to pass-on to your own kids, or to the next generation in your family.  What have you done to safeguard that item from loss and wear?  Maybe it was passed on to you?  Did your parents help keep it beautiful for YOUR enjoyment?  

For many beloved posessions, Rust-Oleum’s Stops Rust is one of the best (and best-known) protective measures you can take to assure that the things you love will stay beautiful and strong for the people you love.  Whether it’s something beautiful around your home, garden, or deck; or something practical, rugged, or fun in your workshop or garage, the things you protect with Stops Rust endure – and that’s why so many of them become family heirlooms.

Now it’s your turn to tell us your Stops Rust memory.  Did you watch in anticipation as your dad puts the finishing touches on that awesome swing set?  Or were you standing-by when mom put that final coat on your wagon? (…the one you saved for your kids?)  Maybe you “manned the can” when you and your dad finished installing a new balcony railing?  The one that used to seem so high…?

Or perhaps you have something you love today – something that could really use a little love and protection.  Go ahead – use your imagination – and show us your crafts, treasures, and heirlooms.  If it means something to you and your family – and Stops Rust can protect and beautify it – we want to hear about it!

Create a 1-2 minute heartfelt video (with a :30 cutdown) that communicates the rich emotional stories that surround Rust-Oleum’s flagship product, and demonstrates how preserving and transforming  an item with Stops Rust can build a lasting memory and bond between parent and child. Think of a time your family came together to work on a special project. Who was there? What was accomplished? What funny or touching moments do you recall now, years later? Whatever your personal experience, Rust-Oleum wants to capture those memories and remind parents about Stops Rust’s incredible memory-making power. 

One thing to keep in mind is that we’ll want to see before and after shots of the item and just a little bit of paint application – enough so that the audience knows it was painted and not replaced.

--Key Marketing Messages:

• Rust-Oleum helps you make things your own.

• Rust-Oleum gives long-lasting results for long-lasting memories.

• Rust-Oleum gives you the power to transform just about anything into something you’ll love again.

--Target Audience:  A DIYer; homeowner, parent, 35+

--Executional Mandatories:

• The product, Rust-Oleum Stops Rust Spray Paint, must be featured in the video.

• It must be obvious that Stops Rust is paint.

• Do not show any other brand of paint.

• Do not make the product look messy or difficult.

• Do not show a lot of spray or spray the product near children.

• Do not wear gloves.

• Do not show any other branded products (for example, a Radio Flyer wagon).

• Video must feature before and after shots of the item and just a little bit of paint application – enough so that the audience knows it was painted and not replaced. 

--Tone: Pride, love, family connections

--Exposure: Digital: YouTube, Corporate Web Site, Sales Support, Pre-Roll. Potential for TV.

--Product: Product is available in stores and limited quantities will be made available to pitch winners and wildcard creators.

--Additional Information: This product is available in a wide range of colors and finishes. Use it to prevent rust before it takes over your favorite items.

This Project will be worth a total of $45,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for an emotional Stops Rust video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $900, the 2^nd place Video $450, the 3^rd place Video $387.50, and the 4^th place Video, $250– see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work, showreel, etc.

• Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.?

• Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $18,000  First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 1-2 minute Video based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 3 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000,  2nd place $9,000, 3^rd place $7,750, and 4^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1587.50) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 2 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.