Help JOHNSON’S® create a Video for social media that highlights the importance of Save the Children’s early childhood development (ECD) programs.    

Your mother’s voice. Your father’s smile. Your teddy bear’s soft fur. The scent of baby shampoo in a warm bath. Your grandmother’s laugh as she reads you a bedtime story. These hallmark first memories of early childhood are more than just sentimental reminders of our first years of life; they’re crucial symbols of early childhood sensory development. Stimulating a baby’s senses from ages 0-3 helps a growing baby’s brain form critical connections that set the foundation for future healthy development. In fact, by age three, 85% of a baby’s brain is developed – his or her future already set in motion often before he or she can read, walk, or talk.

Having the time and resources to raise a healthy baby is difficult under any circumstances, but for 16 million children living in poverty in America, the odds are truly stacked against them from birth. Too often, these kids enter kindergarten without the tools necessary to keep pace with their more fortunate peers, a disadvantage no child asks for or deserves. Children who receive the proper brain and sensory stimulation from ages 0-3 are more likely to finish school, plan their families, rise above the poverty line, and have a more meaningful and productive impact on society – thereby giving the next generation of children a better shot at the future, too.  However, children who lack proper early childhood development are more likely than their peers to repeat grades, drop out of school, and fail to break out of poverty themselves.

JOHNSON’S® is partnering with Save the Children to change that through their Early Childhood Development program, a cause near and dear our hearts. Now, JOHNSON’S® and Save the Children are turning to the Tongal community to spread the word about the importance that every baby gets a healthy, happy start to life with a 60-90 second Video that extols the virtues of early childhood development and Save the Children and encourages viewers to help give every child a fair shot at the future.

Using a combination of existing footage from the sponsor (see links & more details at the bottom of this section) and your own original content, create a 60-90 second Video with a 15-second cut down that helps promote awareness and inspires a social movements and gets the word out on the importance of giving every child a healthy, happy start. 

While you are welcome to use existing footage as provided below, the sponsor wants to minimize the usage of their existing footage.  You will have access to it but their hope is that you incorporate some of your own high-quality, poignant footage. Your Pitch should include how you will weave the story together using existing provided footage and your own new footage

You do not need to mention any specific JOHNSON’S® products in your Video; instead, your Video should focus on the message of the benefits of early childhood development and inspire people to signal boost Save the Children.  

NOTE: The 60-90 second Video and 15-second cutdown are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages:

• 85% of a baby’s brain develops between ages 0-3
• Early childhood sensory development is crucial to a child’s ability to learn, think and grow later on in life
• 16 million children live in poverty in America and are at risk of insufficient early childhood development
• Proper sensory development from ages 0-3 can help a child finish school, plan their family, and be a productive member of society
• Every child deserves a fair shot at a vibrant future
• In the U.S, there is a lack of high-quality early childhood and supplemental educational services in many rural areas. Children living in poverty and with little to no access to early education are already 18 months behind developmentally by age 4; by grade 4, children not at grade level are unlikely to catch up.

--Target Audience: Millennial parents and families

--Executional Mandatories: Your Video should be emotional but inspiring; hit at the heartstrings to show how important this issue is.

--Tone: Emotional, inspirational, documentary-style, memorable.

--Exposure: Social, PR, Partnerships, Retail Support, TODAY Show Integration

--Product: As stated above, there is no need to mention or show JOHNSON’S® products in your Video and there are no products to be featured.

--Existing Footage:

Below are links to some videos from Save the Children that you are welcome to borrow footage from as suits your Video. Please keep in mind that the ultimate goal of your Video is to be inspirational, so we recommend using footage that is inline with that sentiment. 

Home Visiting Works

Early Learning Makes a Brighter Future

Dropbox: Washington State, Alpaugh CA, and add'l STC B-Roll  Please note: The relevant footage in file StC_ECE_Broll starts at 3:30 with "California"

This Project will be worth a total of $17,500 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video, including how you plan to incorporate both your own original footage and provided existing footage.
  
  
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include visuals, voiceover, and dialogue for the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
  
  
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
  
  
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $8,750 to help create their Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,750 . For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will create a 60-90 second Video based upon their winning Pitch.

NOTE: The 60-90 second Video and 15-second cutdown are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Video Phase Payout: The winner of the Video Phase will earn $8,750.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.  

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

1. The Video MUST not exceed ninety (90) seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.