If you know anything about basketball, you know about Spalding. For over 130 years, their name has meant unparalleled quality and cutting edge innovation. Now it’s going to mean something else, too. Freaking awesome basketball shoes.

That’s right - Spalding’s unleashing a new line of high performance shoes for young b ball players and they want your help to market it. These revolutionary new shoes come loaded with D3O technology – a responsive cushioning that not only absorbs shock but also transfers impact energy back to the player on take off. Jump to the assets tab right now to see some more shots of these amazing shoes and get inspired.

Are you back? Great, cause this is your chance to design a whole new marketing campaign from the ground up. Tell us how you think Spalding should position these incredible new shoes. Help Spalding leverage what they’re known for (innovation, quality, reliability) and create a new brand persona to appeal to young basketball players.

The goal of this project is to design a Positioning Statement (in 500 characters or less) for how Spalding should market these cutting edge athletic shoes to young basketball players. Help Spalding create a new brand persona to be relevant to teen athletes.

--Key Marketing Messages:

• You have to get these awesome new shoes.
• Spalding’s new line of basketball shoes feature state of the art D3O technology.

--Target Audience: Teen basketball players.

--Executional Mandatories:

• Don’t be irreverent. That’s Nike’s shtick. Spalding is earnest and passionate. Find a way to be cool and relevant to young kids but don’t belie that heritage.

This Project will be worth a total of $5,000 and consists of one Phase: a Positioning Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: POSITIONING  – Tell us your Positioning for Spalding in 500 characters or less. Remember, a Positioning Statement is how advertisers decide they’ll market a product to consumers. Spalding is NOT looking for just for a single one-off commercial they are looking for how you would define the target consumer’s perception of their product and that big idea they could potentially build an entire campaign around.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A POSITIONING ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. Submissions must be in the English language.

6. Limit 5 submissions per member, per Phase.

7. You must be at least eighteen (18) years or older to enter. 

8. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.