If you know anything about basketball, you know about Spalding. For over 130 years, their name has meant unparalleled quality and cutting edge innovation. Now it’s going to mean something else, too. Freaking awesome basketball shoes!

You may remember the previous Positioning project where Spalding asked the Tongal community to come up with a marketing campaign around their new high performance shoes for young b ball players. You did such an awesome job, they’re back for more!

These revolutionary new shoes come loaded with D3O technology –- a responsive cushioning that not only absorbs shock but also transfers impact energy back to the player on takeoff. Jump to the Assets tab right now to see some more shots of these amazing shoes and get inspired.

Spalding now wants you to create videos around the winning Positioning, “If you’ve got the balls, we’ve got the shoes.” Please read the Objectives section to get all the important details on this exciting new project.

The goal of this project is to create a 60-second video with 30-second cut down that incorporates the winning Positioning, “If you’ve got the balls, we’ve got the shoes.” Spalding selected this Positioning because it reflects the storied heritage of the brand while boldly stating their entry into the shoe market. Videos should emphasize the D30 technology above all else but can also touch on their cool looks and fashionability. While Spalding wants people to have some fun with the “If you’ve got the balls, we’ve got the shoes” tagline the focus should be on the boldness and revolutionary aspect of these new shoes NOT bad puns and innuendo.

--Key Marketing Messages:

• Spalding’s new line of basketball shoes feature state of the art D3O technology.

• You have to get these awesome new shoes.

--Target Audience: Teen basketball players.

--Executional Mandatories: Videos must feature Spalding’s shoes with D3O technology and be geared toward teens.

--Tone: Bold and aspirational. No slapstick or sophomoric humor.

--Exposure: Spalding’s social channels and third party web sites.

Product: Spalding will provide shoes to the Pitch winners and a limited number of Wildcard producers.

Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the Positioning “If you’ve got the balls, we’ve got the shoes” using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director,cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $18,000 First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 2 winners from the Pitch Phase will each create a 60-second Video with a 30-second cut down based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on the designated Positioning or a totally original concept that is not based on any previous material.  The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the 2 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 2 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st place $18,000, 2^nd place $9,000, 3^rd place $5,000.

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,200 (5% of each Video amount, capping the money possible at $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.