Every mom wants the best in the world for her baby…now Tongal and our Mystery Sponsor want your best baby care tips from all around the world!    

All around the world, families have their own baby care rituals, tips, and remedies that get passed down throughout the generations. But it’s not just families that create and share practices to care for babies; whole cities, towns, regions and countries use niche, unique, and/or local ingredients indigenous to their habitats and cultures to create innovative and intuitive baby care practices and products.

Are you a mom that uses certain baby care practices/ingredients that you have learned from other cultures – perhaps by picking up on new ideas through your travels, learnings from your diverse friends, getting advice from your relatives, or just by Googling new things? If so, this concept-based project is aimed at you. Our Mystery Sponsor is looking to hear your ideas and information on locally-based baby care practices, products and ingredients from all over the world. Think local, niche, unique, exotic, intuitive…what is the practice or product or ingredient you turn to for your baby? Where does it come from and what about that region makes it unique?

We’re looking for specific, authentic, and real ingredients, practices and products that tie directly into their location of origin; not general baby care advice. The best ideas incorporate or revolve around a regional practice or ingredients. For example, African Shea Butter baby lotion was born out of local practices and ingredients indigenous to Central Africa, where moms cover their babies with ointments made from locally-derived shea nuts to protect sensitive baby skin from constant exposure to region’s environment.

The goal of this project is to gather ideas from real moms and moms-to-be from all around the world on how they incorporate local ingredients and practices into their everyday baby care. 

We welcome ideas and practices from all around the world – whether you found them through travels, friends, family, or heritage practices passed down through the generations. Your ideas/practices must be specific, authentic and real. That means real ingredients, authentic folk remedies, locally-sourced products, and regional practices.

--Target Audience: Trendy, globally-minded, cultured new and/or expecting moms from all around the world.

--Executional Mandatories:

• Your text-based concepts should be communicable in 500 characters or less.
• Ideas must revolve around or involve regionally-derived and –specific ingredients, practices, or products.

--Tone: Authentic, Local, Unique, Niche, Exotic, Intuitive; Higher end, but accessible.    

This Project will be worth a total of $4,000 and consists of one (1) Ideation Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for The Small World of Baby Care in 500 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, a concept, or a discovery. As always, Ideas should be clever and engaging.

The Judges will score the four (4) winning Ideas to determine the standings for the Ideation Phase.  Remember, the four (4) Ideation winners will receive prizes.

--Ideation Phase Payout: Winners of the Ideation Phase will earn the following prizes: 1st place $1,000; 2nd place $1,000; 3rd place $1,000; and 4th place $1,000.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $50 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Idea MUST not exceed 500 characters in length.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING AN IDEATION ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Ideas must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than twenty-five (25) Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. The Sponsor will be entitled to reasonable revisions on the winning Ideas without providing additional compensation.

14. You must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.