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Ricola "I Found Chrüterchraft" Video Project
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Ended 4771 Days Ago
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Some people find the meaning of life. Others find yoga. Ricola wants people to find Chrüterchraft.
What is Chrüterchraft? Well silly, it’s a Swiss word that means “Ricola’s secret magical blend of 10 herbs in every drop.” Obviously. (Click HERE to download/hear the correct pronunciation.)
Why should consumers try Ricola? Because Ricola cough drops are the best, with their natural relief and herbal expertise to reliably soothe and relieve your cough and sore throat… and finally there’s a name for it: Chrüterchraft.
So friends, get creative, get quirky, and get inspired by the epiphany of “I Found Chrüterchraft.” Because there’s nothing quite like the personal joy of discovering the secret magical blend of 10 herbs in every Ricola.
"I Found Chruterchraft" Campaign Mandatories:
"I Found Chruterchraft" Campaign Mandatories:
The goal of this project is to create a funny, quirky, and shareable 30-60 second video around “I Found Chrüterchraft.”
Your video should give consumers a reason to believe that Ricola – with Chrüterchraft (the secret magical blend of 10 herbs in every drop) – is the more effective, superior quality cough drop and encourage them to try Ricola Original Herb Cough Drops this cold & flu season.
Show us how YOU celebrate the moment of euphoric relief from the worst cough or sore throat in a really fun way! (Thanks to Ricola.) What does that feel like? What does that look like? And make it something that you’d want to SHARE on Facebook.
More about the Ricola persona: We want to see real, relatable people heightened / elevated to quirky, interesting characters from all walks of life (a la Napoleon Dynamite). These Ricola Enthusiasts have a unique and clever way of expressing their individuality and their enthusiastic celebration of Chrüterchraft. Let’s see the diverse blend of people who have Found Chrüterchraft and make this a real movement!
Click HERE to download/hear the correct pronunciation of Chrüterchraft.
WATCH these quirky videos before you get started to get inspired by a sense of what Ricola is aiming for:
• Shift It! http://www.youtube.com/watch?v=1gYE5TyijxE
• Starburst Berries and Cream http://www.youtube.com/watch?v=Ryjpbd4D4bg
• Burger King 1.29 http://www.youtube.com/watch?v=lmYiW7orabQ
• Little Caesars http://www.youtube.com/watch?v=-AyVl9T6lds
• Napa Know How http://www.youtube.com/watch?v=Iy_myvov5C0
-- Music Direction: Overall music direction is a fusion of modern upbeat elements & traditional swiss elements.
Modern upbeat: Dynamic, young, uptempo, the genre is between Pop & Electro/Alternative.
"Yodeling": http://bit.ly/17FphpL
-- Key Marketing Message:
• Introduce the world to CHRÜTERCHRAFT – Swiss for Ricola’s secret magical blend of 10 herbs in every drop.
• Fuel a sense of discovery, making consumers want to engage with the “I Found Chrüterchraft” digital campaign.
-- Target Audience: WOMEN, ages 30-49. Who have never tried Ricola. Who value quality products and a healthy lifestyle.
-- Executional Mandatories:
• Videos must define CHRÜTERCHRAFT – Swiss for Ricola’s secret magical blend of 10 herbs in every drop.
• Videos must tie back to the theme of the “I Found Chrüterchraft” digital campaign.
• Videos should feature Ricola Original Herb Cough Drops in the yellow packaging, as seen under the “Assets Tab.”
• When communicating the benefits of the product, videos SHOULD use language such as “relieves,” “soothes” or “soothing, reliable relief.” Videos should NOT use language such as “cures” or “heals.”
(Sponsor will hopefully provide an authentic Ricola Alphorn for your characters to play in unexpected situations, but you’ll have to rely on your own set of pipes to yodel “Riicoolaa” in cavernous ones.)
-- Tone: Fun, Funny, Quirky, Irreverent. Character: “A caring and funny friend who makes you feel better.”
-- Exposure: Intended use for online video and social media. Potential for the best creative to air on Broadcast or in-cinema.
This project will be worth a total of $45,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a Ricola “I Found Chrüterchraft” Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $1,000, the 2nd place Video $500, the 3rd place Video $250, the 4th place Video $125, the 5th place video $125) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30-60 second video based on one of the winning Ideas. The FOUR most compelling Pitches will be selected and will receive $1,000 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $2,500, at a minimum, and have a chance to compete for the $20,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s “5,000 LEGOs, Unlimited Inspiration” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The FOUR winners from the Pitch Phase will create a 30-60 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the ONE (1) highest scoring Wild Card Video and the FOUR (4) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the FOUR Pitch winners, along with ONE non-Pitch Video creator, will receive prizes.
-- Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000, 2nd place $10,000, 3rd place $5,000, 4th place $2,500, 5th place 2,500, (less any 5% one-time residual payments paid to Idea winners, as applicable).
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
1. The Video MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Ricola.
5. Submissions must not portray Ricola in a negative way, the determination of which will solely reside with Ricola.
6. Videos must be in the English language or subtitled.
7. Limit 5 submission(s) per member, per phase.
8. You must be at least thirteen (13) years or older to enter.
9. Minimum 50 Pitches, or the contest may repost for seven (7) days at the sponsor's discretion.
10. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
13. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.