The challenge of being a world-class Mom is a lot like the challenge of conducting your own orchestra. Except you are leading a symphony comprised of kids, husband, career, your personal passions, your home, and your family’s meals—all the while relishing every part of the role you play at the center of it all.

Understandably, in the face of all this, Quaker Moms often don't have time to spare and need to make informed decisions all day long, decisions that keep the family and herself perfectly in tune, all day—starting with breakfast. Quaker Real Medleys comes in TWO great forms Oatmeal+ and Bars that fit seamlessly into any lifestyle. They are a smart way to satisfy cravings and prevent drops in energy throughout the day so that Quaker Moms can focus on what's important.

Both Quaker Real Medleys Oatmeal+ and Bars deliver a delicious real fruit, real nuts and wholesome multi-grains experience whenever you need it. With mind-blowing taste, there is a Real Medleys flavor for every mood.

• Real Medleys Oatmeal+ is available in: Apple Walnut, Blueberry Hazelnut, Cherry Pistachio, Peach Almond, and Summer Berry.

• Real Medleys Bars are available in: Cherry Pistachio, Apple Nut Harvest, and Peach Almond.

So here ye, here ye, Denizens of Tongal! We need your inspired Ideas, Pitches and Videos to create 15-second spots for Hulu and other outlets to drive awareness about Quaker Real Medleys as we head into the fall season. We want consumers to know that this product exists, it’s delicious, and seamlessly fits into any lifestyle.

What you need to know:

Appropriately enough, this project will be cooking FAST. We're looking at a 24 Hour Idea Phase, 48 Hour Pitch Phase, and 6 Day production period.

We are looking for Ideas, Pitches and Videos that are complementary to the current Quaker Real Medleys digital and print look. We’ve included some examples in the Assets Tab. For more information on Quaker Real Medleys Oatmeal+ and Bars click on over to their website.

So what are you waiting for? Get moving! Quaker up!

The primary goal of this project is to produce a 15-second video focusing on Quaker Real Medleys both Oatmeal+ and Bars. The video should inform viewers that Quaker Real Medleys exists and get them excited to try it!

-- Key Marketing Messages: QRM has an abundance of delicious real fruit and nuts.

-- Target Audience:

• Women ages 25-44

• Moms with kids 6-17 (sweet spot kids 6-12) who believe that:

• Life is an adventure because you never know what will happen next.

• She makes choices that help her take on each day.

• She is confident and independent. Her family life may be crazy, but she wouldn’t want it any other way.

• She strives for balance, not perfection.

• While she relishes her mom role, she very much believes in pursuing passions of her own (career, education, interests).

• She sees snacking as a response to energy drops and bridge between meals.

-- Executional Mandatories:

• Always include full product name- Real Medleys Oatmeal+. The plus symbol is important because it denotes that there is more than just oats in the grains.

• Use the Apple Walnut Oatmeal+ and Cherry Pistachio Bars at the center of your messaging, but be sure to include other flavors as well.

• Do not make any health or nutritional claims.

-- Tone: Fun, light hearted, BIG and delicious looking; Not sarcastic or overly comedic, not maudlin or incredibly serious

-- Exposure: Hulu.com; Quaker.com; Social Media; Broadcast (potentially)

This project will be worth a total of $50,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for a Quaker Real Medleys Video Project in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The TWO winning Idea creators will each receive $500 and a 5% one-time residual payment for the Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $1,500, 2nd place Video, you will receive $500) – see Video Phase Payout details below.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 15 second video based on the winning Idea. The TWO most compelling Pitches will be selected and will each receive $4,500 to help create their Videos. The winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $10,000, at a minimum, and have a chance to compete for the $30,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs”. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete.

PHASE 3: VIDEO – The winners from the Pitch Phase will each create a 15 second video based upon his/her winning Pitch. The Judges will score both Pitch winners’ Videos to determine the standings for the Video Phase. Remember both Pitch winners will receive prizes.

-- Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $30,000, 2nd place $10,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).

-- Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.

To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:

Username: TongalMusicKT@tongal.com 

Password:  duchess

Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).

Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!

1. The Video MUST not exceed 15 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Quaker.

5. Submissions must not portray Quaker in a negative way, the determination of which will solely reside with Quaker.  

6. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.

7. Videos must be in the English language.

8. Limit 5 submission(s) per member, per phase.

9. You must be at least thirteen (13) years or older to enter.

10. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

14. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.