Orgullosa is the largest Facebook community of Hispanic women in the U.S. that supports Latinas who are leading by example in their everyday lives. Check out the Ogullosa social network here: Orgullosa.com and here: www.facebook.com/orgullosa (Yes, you can click to ‘Translate’)

Orgullosa is a space for women to share their culture, traditions and daily experiences that identify them as Mujeres con la Falda Bien Puesta (literally translated as: women with their skirts put on well). These women are strong but feminine, confident and independent, beautiful inside and out. They balance family and personal life, light up a room, have strong ties to the Latin culture and always look effortlessly put together.  

Orgullosa is a community - not just a website or Facebook page - with several online and offline touch points for Latinas who live the American dream, while they have not forgotten where they came from. That’s why Orgullosa uses the term 200% Latinas to describe these women who feel 100% American AND also 100% Hispanic. Orgullosa celebrates these bi-cultural, confident and driven women who are proud of who they are, inspired by who they strive to be, and empowered by this community to which they belong.

Now Orgullosa needs YOU to create a video that will 1) put a face to the Orgullosa woman, and raise awareness about a community that Latinas can gravitate to and get involved in because Orgullosa gives Latinas somewhere to connect and share; 2) elevate the role of Orgullosa as enabling Latinas to build meaningful relationships rooted in their pride / commonalities / struggles / confidence of being Latinas; and 3) inspire Latinas to join the Orgullosa community by going to facebook.com/orgullosa 

The goal of this project is to produce a celebratory and authentic 60 second video (plus a 30 second version) that raises awareness about Orgullosa, what it means to be Mujeres con la Falda Bien Puesta, and inspires U.S Hispanic women to join the Orgullosa community. Your video should capture the essence of Orgullosa and communicate it to proud, confident Latinas in an authentic way. 

 • The goal of your video should be to put a face to the Orgullosa woman, a community that Latinas can gravitate to and get involved in because Orgullosa gives Latinas somewhere to connect and share.

 • Elevate the role of Orgullosa as enabling Latinas to build meaningful relationships rooted in their pride/commonalities/struggles/confidence of being Latinas.

 • Call to Action: Get Latinas to join Orgullosa by going to facebook.com/orgullosa

**Your Video is intended to debut as the first in a series of three Videos throughout the coming year for Orgullosa. If the Sponsor loves your video, then you may have the opportunity to be the featured Filmmaker chosen to Produce the subsequent two Orgullosa Videos!**

Also, these Mujeres con la Falda Bien Puesta speak English and Spanish when they communicate passionately. As seen here: Orgullosa Skirts Only Fashion Show Sizzle Reel. Your video should appeal to this style.

Remember to:

 • Tell the story by integrating both English & Spanish language into your video, as seen in the YouTube video and posts on the Orgullosa Facebook page.

 • Use the tagline “Mujeres con la Falda Bien Puesta” in Spanish, but do explain it in the video when integrating English and Spanish.

 • Show the Orgullosa logo (provided under the “Assets Tab”)

Think about:

 • Speaking to U.S. Hispanic women who are confident, progressive, and inspiring –“Mujeres con la Falda Bien Puesta.”

 • The importance of feeling like part of a community where you can share, learn and belong.

 • What it means to be 200% Latina – feeling connected to your heritage, while embracing that you’re a strong American woman.

 • Being proud of all you have accomplished and looking forward to what you will achieve.

Key Marketing Messages:  Call to Action: Join Orgullosa, a community for Mujeres con la Falda Bien Puesta, like you!

Target Audience: 

• Bi-cultural Latinas. Women who are confident, progressive, and inspiring. “Mujeres con la Falda Bien Puesta”

• Age range: 18 - 44 / Bilingual: 59%

• Higher Education: over-index on college grad or student

• Children in HH: (63%)

• Avg. HHI: $71k / Individual: $31k

• 57% live in top Hispanic markets (Dallas, Houston, LA, Miami, NY)

• Workaholic, Tech Savvy, Entrepreneurial spirit, Influencer, Family oriented.

Executional Mandatories:

 • Show the Orgullosa logo (provided under the “Assets Tab”)

 • Use the tagline: “Mujeres con la Falda Bien Puesta” in Spanish, but do explain it in the video when integrating English and Spanish

 • Do NOT show products from P&G competitors.

Tone:  Inspirational, celebratory and authentic.

Exposure:  Intended for use on Orgullosa’s digital and social media channels (Orgullosa.com, Facebook page, Twitter feed, YouTube channel, mobile site).

This Project will be worth a total of $20,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for an Orgullosa Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $500 – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work, showreel, etc.
• Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.
• Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

The ONE most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $9,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The ONE Pitch winner from the Pitch Phase will create a 60 second Video and a 30 second version based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000 (less any 5% one-time residual payments paid to the Idea winner, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.