You're not in your 20's anymore (thankfully). You've done "Spring Break, woo!" You've made some irresponsible decisions – some that deserve a high five, and some that you're lucky to have survived. 

Now you've evolved. You've really come into your own as a woman. You are beautiful. You are confident. You know who you are.

You finally have a better sense of what you want in life, what makes you happy, who you want to spend your time with, what helps you achieve balance, and what you genuinely cherish. 

You know the perfect touches to entertain at home, and are savvy enough to check Pinterest for a few more. You know how to charm a table of investors, and still make it to your daughter’s piano recital on time, with a loving-wink to spare. And you know how to spice up a mimosa to make your Fancy Saturday Instagrams with your girlfriends even fancier.

Let’s face it. You’ve mastered how to light up a room. And in these life moments that matter, you need to have skin that glows.     

SPONSOR'S NOTES FOR FILMMAKERS:

• CASTING - We want to reiterate that your female actors should look in their 30's, have glowing, even skin tone, and look naturally beautiful and relatable, without feeling like models. If diverse casting fits into your concept, then go for it - we want this video to feel accessible to all 30-something women, but don't force it.

• LANGUAGE - If you refer to the brand/product in dialogue or voice over, please use the entire product name: "Olay Regenerist Luminous"

• PRODUCT - We are trying to make product samples available for you to integrate into your content. Should we be able to mail you some asap, we suggest that you find the most natural / authentic way to incorporate the product into your story / visuals. 

• PEARL IMAGERY / BRANDING - To tie your video to our overall launch campaign, it would be great if you could find some way to incorporate the "pearl necklace" analogy, or the Pearl Visual Storecept (as seen under the "Assets Tab"), or imagery of the pearls, or language around "pearlescent glow."

• PRODUCT BENEFIT - We'd like to see the product benefit -- “pearlescent skin that glows” --  incorporated into the story, so not only is she glowing because she is in some moment, but how Olay Regenerist Luminous is helping with that. Again, this feeling should be integrated in a natural and authentic way into your Lifestyle Content.

This project will be worth a total of $40,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for an Olay Regenerist Luminous Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The THREE (3) Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $1,000, the 2^nd place Video $500, and the 3^rd place Video $250) – see Video Phase Payout details below.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?)  for how YOU would go about producing a 30-60 second video based on one of the winning Ideas. The TWO most compelling Pitches will be selected and will receive $2,000 to help create their Video.  Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $5,000, at a minimum, and have a chance to compete for the $20,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s “5,000 LEGOs, Unlimited Inspiration” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video. 

PHASE 3: VIDEO – The THREE winners from the Pitch Phase will create a 30-60 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases.  The Judges will score all Wild Card Videos and the ONE (1) highest scoring Wild Card Video and the TWO (2) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the TWO (2) Pitch winners, along with the ONE (1) non-Pitch Video creator, will receive prizes.

--Video Phase Payout:  Winners of the Video Phase will earn the following prizes: 1^st place $20,000, 2^nd place $10,000, 3^rd place $5,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).

-- Music:  Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.

To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:

Username: TongalMusicKT@tongal.com 

Password:  duchess

Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).

Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!

1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. Any use of a Killer Tracks track obtained through Tongal in connection with the Olay Project that is outside of such Tongal member's submission to such project is strictly prohibited. 

4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Olay.

6. Submissions must not portray Olay in a negative way, the determination of which will solely reside with Olay.

7. Videos must be in the English language or subtitled.

8. Limit 5 submission(s) per member, per phase.

9. You must be at least thirteen (13) years or older to enter.

10. Minimum 50 Pitches, or the contest may repost for seven (7) days at the Sponsor's discretion.

11. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

13. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT. 

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.