PLEASE NOTE THAT THESE MUST BE TRUE STORIES. PAYMENT FOR A WIN IS CONTINGENT UPON YOUR COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE.

Founded in 1983 on the beaches of Santa Monica, Naked Juice has been energizing juice lovers for 30 years helping them nourish their whole selves so that they can be their best. Packing in 1 lb. of fruit into every bottle, Naked Juice packs in more good so that you can pack in more of what you love to do.

Working with Tongal, Naked Juice wants to hear your Story and how you’re packing “good” into your life. How you choose to define “good” is up to you, but to Naked Juice, whose mission is to be a constant catalyst for good, it’s the most truly rewarding and impactful thing in your life that you get lost in doing. It’s the thing that makes you wish days were 36 hours long instead of 24. Whether it’s teaching underprivileged kids music, volunteering at a nursing home, working in your local community garden, or simply pursuing your personal passion, we all have something that makes ourselves, our families, and our communities feel good.

So here’s your chance to tell your Story. Give us the tough, rewarding, and the blissful details so that your Story can inspire others along the way. Let us know where you are, what you love to do, and how Naked Juice can help you pack more good into your life.

What you need to know:

• Your true Story must be based in one of these metropolitan areas: San Diego, Los Angeles, San Francisco, Seattle, Denver, Chicago, Boston, New York City, Baltimore/D.C., Miami.

• Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase.

• If you win in the Pitch Phase, you will be required to make your own travel arrangements to film the Story winner from the previous phase. 

• After the Video Phase, the 10 Pitch based Videos and 1 selected Wildcard Video will move forward to the Voting Phase. The subject of the Video with the highest number of votes will win a Green Machine (2014 Subaru Crosstrek).

Referral: Any Tongal member who refers one of the winning Story or Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500. Check out more about our Referral Program in FAQ.

The goal of this project is to produce a 60-120 second Video around a winning Story from each of the Naked Juice key markets (San Diego, Los Angeles, San Francisco, Seattle, Denver, Chicago, Boston, New York City, Baltimore/D.C., Miami). The Video should capture the passion and enthusiasm of the subjects and how Naked Juice can help be his/her catalyst for good.

-- Key Marketing Messages: We pack 1 lb. of fruit into every bottle, so you can pack in more of what you love to do.

Naked Juice is Worth Its Weight In Good.

-- Target Audience: Young professionals; Affluent; 30-35; Well-educated; Healthy eaters; Passionate about the outdoors; Seeks variety and new experiences.

-- Executional Mandatories: Videos need to tie back to the Naked Juice purpose and beliefs so that they feel on-brand and ownable.

Naked Juice purpose: We exist to help people experience the joy of living closer to their natural ideal.

Beliefs: We believe in living free and feeling good; We believe in getting closer to nature; We believe in getting off the sand and into the surf.

-- Tone: Positive; Authentic; Playful; Honest

-- Exposure: Social Media platforms; Digital media outlets

This project will be worth a total of $90,000 in cash and a 2014 Subaru Crosstrek and consist of four Phases: a Story Phase, a Pitch Phase, a Video Phase and a Voting Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY – Tell us YOUR unique Story in 500 characters or less about what motivates you to get up and how Naked Juice can help be your catalyst for good. Story submitters must be based in one of these metropolitan areas: San Diego, Los Angeles, San Francisco, Seattle, Denver, Chicago, Boston, New York City, Baltimore/D.C., Miami.

The winning Story creators will receive $500 each and a 5% one-time residual payment for any winning Videos based on his/her Story. That means if your winning Story is the basis for the 1st place Video, you will receive $1,000, the 2nd place Video $500, the 3rd place Video $375, the 4th place Video $250, the 5th place Video $200, the 6th place Video $175, the 7th place Video $150, the 8th place Video $150, the 9th place Video $150, the 10th place Video $150, the 11th place Video $150 - see Voting Phase Payout details for more information. Please note that public voting will play a role in determining the Video rankings. The subject of the winning Video will also receive a 2014 Green Machine (2014 Subaru Crosstrek).

Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase.

Referral: Any Tongal member who refers one of the winning Story creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500. Check out more about our Referral Program in FAQ.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work, showreel, etc.

• Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.

• Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

The 10 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $3,000, at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Story winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 10 winners from the Pitch Phase will each create a 60-120 Second Video based upon his/her winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Stories from the previous Phase or a totally original concept that is not based on any winning material from the Story Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the 10 winning Videos submitted by Pitch winners will move forward to the Voting Phase. Remember, the 10 Pitch winners, along with the 1 Wildcard creator, will receive prizes.

-- Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500. Check out more about our Referral Program in FAQ.

PHASE 4: VOTING – The project judges will review all of the Video submissions and select the 11 video finalists (10 Pitch-based and 1 Wildcard). After the 11 finalists are determined in the Video phase, the finalists’ videos will become available for public voting, which will ultimately play a role in determining the final ranking order of the Video submissions.

-- Voting Phase Payout: Winners of the Voting Phase will earn the following prizes: 1st place $20,000, 2nd place $10,000, 3rd place $7,500, 4th place $5,000, 5th place $4,000, 6th place $3,500, 7th place $3,000, 8th place $3,000, 9th place $3,000, 10th place 3,000, 11th place $3,000 (less any 5% one-time residual payments paid to the Story winner(s), as applicable). The subject of the winning Video will also receive a 2014 Green Machine (2014 Subaru Crosstrek); ARV: $25,995.

Vehicle shown (if any) in promotional materials is for illustrative purposes only; vehicle awarded may differ.  Winner is responsible for all federal, state, and local taxes (including, but not limited to, sales taxes and income taxes) and all other costs and expenses not specifically stated above, including but not limited to registration, license, title, insurance fees; the cost of any upgrades, or optional equipment.  Winner must present valid driver’s license and evidence of automobile insurance at time of delivery or prize will be forfeited and awarded to an alternate winner.  Winner may be required to work with a dealership near winner’s home address to complete the delivery process, which may include traveling a reasonable distance to the dealership at his/her own expense.  Manufacturer will make best attempts to deliver the vehicle of winner’s choice to the closest Subaru dealership within eight (8) weeks of notification.

1. NEITHER TONGAL NOR SPONSOR MAKES OR IS IN ANY MANNER RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESS OR IMPLIED, IN FACTOR OR IN LAW, RELATIVE TO THE VEHICLE INCLUDING BUT NOT LIMITED TO ITS QUALITY, FITNESS FOR A PATICULAR PURPOSE OR MECHANICAL CONDITION.  SPONSOR NOR TONGAL IS RESPONSIBLE FOR PRIZE UTILITY, QUALITY OR OTHERWISE.

2. The Video MUST not exceed 120 Seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

4. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

5. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 35 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

15. Car prize is being offered by Sponsor and Tongal assumes no responsibility and is not involved in administration or delivery of the car portion of the prizing.   For additional details regarding the car portion of the prize, please see the voting section of the brief.

16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.