MasterCard’s releasing an amazing new prepaid card and they want you to help shepherd it through development. So light up a cigarette and mix up an Old Fashioned because we’re going to need you to tap into your inner Don Draper.

MasterCard is aiming this revolutionary product at young travelers in the U.K. (students and young professionals taking a “gap year”). It’s got a plethora of stellar benefits:

• Convenient Everywhere  – it’s accepted at millions of ATM's and point of sale systems (cash registers) across the globe. You can manage your account easily online or with help from call center staff.

• Multiple Currencies – customers can load up to 11 different currencies onto the card. It automatically and intelligently selects the proper currency for your current transaction.

• Secure – with chip and PIN security, the new prepaid card offers better protection than cash. It’s not linked to a bank account and has no personalization, which reduces the risk of fraud or identity theft.

• Reusable – the new card is easily reloadable at stores or online and you can use it for multiple trips. Funds can be rolled over to your next trip or cashed out.

• Supported – the card has 24/7/365 support from a multilingual call center. That’s 24/7 card replacement and you can get emergency cash in as little as ten minutes if your card is lost/stolen.

Now, MasterCard wants Tongal’s help with the entire product development process, so we’ll be breaking this down into two phases. The first stage is something new – Positioning. This is where you get your Don Draper on. Positioning is how advertisers decide they’ll market a product to consumers. Here we want you to imagine how would you convince your friends whom are within the target audience to use this card. What are the most attractive features of this card to you?  You can reference any of the fantastic benefits above.

The second stage is the typical Tongal Naming phase. Pick one of the winning Positioning statements from the previous phase and come up with an exciting name for the card that appeals to the target audience and reflects the awesome features listed above. Create a name that will ensure this card is the first thing on every budding globehopper’s packing list.

For the Positioning Phase, explain how you would convince your friends within the target audience to use this card. Communicate, in 500 characters or less, the breakthrough benefits of the card in an exciting and relatable way.

For the Name phase, come up with an exciting Name for MasterCard's new prepaid card. The ideal Name will appeal to the target audience and reflect some of the amazing benefits listed on the background tab.

--Key Marketing Messages: This convenient and secure new prepaid card should be at the top of every international traveler’s packing list.

--Target Audience: Young travelers in the U.K., 18-29. Students and young professionals taking a “gap year.”

--Exposure: Through all channels, including but not subject to marketing communications, online, labels.

This Project will be worth a total of $7,500 and consists of two Phases: a Positioning Phase and a Name Phase. There will be 5 Positioning winners and 5 Name winners. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: POSITIONING – Explain how you would convince your friends within the target audience to use this card. Communicate, in 500 characters or less, the breakthrough benefits of the card in an exciting and relatable way.

PHASE 2: NAME – Come up with an innovative, catchy name for this new prepaid card. In the “title” section of the submission form, place your name for the new product, and in the body, feel free to add any notes that you think might support your submission. Each Name winner will receive $500.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

3. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with the sponsor. 

4. Submissions must be in the English language.

5. Limit 5 submission(s) per member, per phase.

6. Minimum 100 submissions, or the contest may repost for fourteen (14) days at the sponsor’s discretion.

7. You must be at least thirteen (13) years or older to enter.

8. BY SUBMITTING AN ENTRY YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.