Coffee…citrus…red wine…sooner or later, everything we eat and drink shows up on our teeth. It used to be that this slow (and not so subtle) transformation from pearly whites into canary-colored calcium deposits was inevitable without constant trips to the dentist for time-consuming and expensive whitening procedures.

Now, thanks to our friends at Luster Premium White, it is now possible to whiten your teeth up to 6 shades in 1 Hour, all from the comfort of your own home.

Luster Premium White is the world’s preeminent oral care company specializing in innovative, high quality tooth whitening products. Using only the most advanced technology and the safest ingredients, Luster products are proven to work fast and be highly effective, without the mess of mouth guards or strips.

The focus of this project will be the Luster 1 Hour White system, which utilizes a proprietary whitening light system (the only over-the-counter light to be FDA cleared) – similar to a professional dental procedure. It is easy to use, and proven to whiten teeth up to 6 shades in 1 hour with zero tooth sensitivity. Best of all, you get results that last because it’s proven to have zero rebound effect (results that don’t last due to tooth whitening procedures that cause tooth dehydration and, oftentimes, sensitivity). Who wouldn’t want a whiter smile without having to go the dentist? The benefits of a whiter smile are endless: aside from being a huge confidence-builder, it helps make you look more attractive, healthier, younger and may even help you in your love life, job hunting, etc.

Create a :30 commercial for Luster 1 Hour White demonstrating its effectiveness as a safe, time-saving and cost-effective method for whitening your teeth.

This contest will be worth a total of $6,500 and consist of four phases so there’s a place for all of you to contribute, regardless of your skill set.

PHASE 1: Concept – In 250 characters or less, give us your concept for the commercial. Remember, a Concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the commercial.

PHASE 2: VIDEO – Select one of the 5 winning Concepts from Phase 1 and make a :30 commercial for Luster 1 Hour White. You can, but do not have to literally interpret every piece of the Concept. Think of it as a framework with a general theme or tagline that you should work within. Be creative, capture the essence, know the goal, and have fun with it.

PHASE 2A: PREDICTION – Watch all the Videos and try to Predict which ones will win the contest.

PHASE 2B: MOST VIEWED – Whichever Videos gets seen the most times online (delivered by Tongal via embed, email or share) within the period of 20 days following the Video submission deadline will win the $250 bonus prize.

--Target Audience: Women, ages 25 – 54, college educated, $60K+ Household  income.

--Key Marketing Messages: Luster 1 Hour White Light Tooth Whitening System is the only product on the market that offers visible results in only one hour with zero rebound effect.

–     Results in a flash – whitens up to 6 shades in 1 Hour

–     Zero tooth sensitivity

–     Zero rebound effect

–     Safe and effective

–     Dentist designed

–     Only FDA Cleared activating light accelerates whitening

–     Affordable ($39.99)

–     Satisfaction Guaranteed

–     Nothing faster on the market

1. Videos MUST not exceed thirty (30) seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. All work must be your own and free of any copyrighted material.

3. Videos must mention the brand name a minimum of two (2) times. Also, you must show the Luster Premium White logo at least two (2) times and for a minimum of three (3) seconds total on screen. One of those times should be the end title/frames of the video. You can choose from any of the logos provided on the PROJECT FILES link on this page.

4. Videos cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Luster Premium White.

5. Videos must not portray Luster Premium White in a negative way, the determination of which will solely reside with Luster White.

6. Videos must be in the English language or subtitled.

7. Limit 2 submission(s) per member, per phase.

8. You must be at least 13 years of age to enter.

9. Minimum ten (10) Videos or the contest will repost for seven (7) days.

10. For the Most Viewed Contest Phase - In order for “views” to count, the video must be viewed via the Tongal Video Player by unique IPs or computers. In other words, you must email, embed or share from the Tongal Player, if you are not watching the video directly on the site.  Views must also be for a minimum of 10 seconds in order to register.