Create two 15-second Videos that prove Listerine® Cool Mint Floss and Listerine® Ultraclean® Dental Floss take care of your mouth so you can take on life.    

You lead a streamlined, clutter-free lifestyle. You like to focus on the important things and keep distractions to a minimum. You know life is a precious gift, and you don’t want to waste a single second on the unnecessary, no matter how big or small it may seem.

Of course, when something is important to you, you work hard to keep it in top form: your relationships, your car, your clothes, your health. These things matter, and you know that taking care of them is the difference between feeling average and feeling awesome, every day.

That’s why Listerine® Cool Mint floss and Listerine® Ultraclean® Dental Floss are for you. Just like the Listerine® mouth rinse you know and love, Listerine® Cool Mint floss gives you a burst of mint for a cleaner, fresher mouth, while removing up to 61% more plaque than its competitors. Likewise, Listerine® Ultraclean® Dental Floss can stretch, flex and glide without shredding for an ultimate clean without the frustration. With either floss, you know you can take on any adventure that comes your way while feeling – and looking – your best, always.    

The goal for this project is to create one (1) 15-second Video that literally shows how Listerine® Cool Mint floss works more effectively than its competitors, and one (1) 15-second Video that literally shows how Listerine® Ultraclean® Dental Floss removes twice as much plaque as its competitors for an ultimate clean.

That’s right – we actually want each Video to show the hero product in use, and capture the promise that:

• Video 1: Listerine® Cool Mint floss really does remove up to 61% more plaque than other flosses.

• Video 2: Listerine® Ultraclean® Dental Floss has shred-resistant technology to stretch, flex and glide for an ultimate clean. It’s Micro-Grooves® technology removes 2x more plaque than competitors’ floss.

NOTE: Each Video must feature ONE of the products – NOT BOTH. You will be able to select between Listerine® Cool Mint Floss and Listerine® Ultraclean® Dental Floss in your Idea and Pitch submissions.

NOTE: This project will require script approval.

NOTE: Your Videos must include “visual proof” of Listerine® Cool Mint floss in action; the viewer must see that the product flosses effectively and differently than competitors.

--Key Marketing Messages:

Listerine® Cool Mint Floss:

• Listerine® Cool Mint floss is more effective than the competitors in cleaning my teeth.
• Listerine® Cool Mint floss removes up to 61% more plaque than leading competitors.
• Listerine® Cool Mint floss provides a burst of mint for a cleaner, fresher mouth.
• Listerine® takes care of your mouth to help you feel fully ready to take on life.
• Turn average into awesome with Listerine® Cool Mint floss

Listerine® Ultraclean® Dental Floss:

• Listerine® Ultraclean® Dental Floss is more effective than the competitors in cleaning my teeth.
• Listerine® Ultraclean® Dental Floss has shred-resistant technology to stretch, flex and glide for an ultimate clean.
• Listerine® Ultraclean® Dental Floss has Micro-Grooves® technology that removes 2x more plaque than competitors.
• Listerine® Ultraclean® Dental Floss takes care of your mouth to help you feel fully ready to take on life.
• Turn average into awesome with Listerine® Ultraclean® Dental Floss.

--Target Audience: All other floss users

--Executional Mandatories:

• You must show visual proof of the product working in your Video (product will be provided)
• Product should be featured in a shot by itself

--Tone: Straight-forward, confident, upbeat

--Exposure: Online pre-roll

--Product: Product will be provided.

--Brand Persona: Listerine® Cool Mint floss and Listerine® Ultraclean® Dental Floss take care of your mouth to help you feel fully ready to take on life.

This Project will be worth a total of $25,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for Listerine® Cool Mint floss OR and Listerine® Ultraclean® Dental Floss in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $400, the 2nd place Video $325) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,500, at a minimum, and have a chance to compete for the $8,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The two (2) winners from the Pitch Phase will each create a 15-second Video based upon their winning Pitch.

The Judges will score the two (2) winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the two (2) Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $8,000 and 2nd $6,500  (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.