LendingTree is sending YOU to the Rescue by having the Tongal Community collaborate to create a 30 second commercial that captures its current campaign theme of “You to the Rescue” and showcases LendingTree’s MoneyRight product as a financial tool that everyone should use.  

LendingTree has recently re-launched their website and brand to extend their products and services beyond mortgages (“When Banks Complete, You Win”) to become a more comprehensive financial resource for loans, credit, insurance, and personal finance. The goal of the “You to the Rescue” campaign is to empower consumers to take control of their own financial destiny by utilizing LendingTree’s online resources to help them make smarter financial decisions, throughout their lives (not just when they are buying a home).

The site offers a new selection of financial tools and has created a superhero “toolbelt” that gives consumers access to all of the new tools. Our goal in this campaign is to highlight the MoneyRight tool – which offers budgeting features and personally tailored advice to help people pay off debt, save for the future, improve credit scores, and better manage money overall. Info on the Toolbelt and MoneyRight are available at http://www.lendingtree.com/you-to-the-rescue/  and at http://www.lendingtree.com/moneyright/ 

--Important Note: LendingTree is looking for a new/fresh perspective on their “You to the Rescue” campaign, so please do not duplicate the current commercials. Visit http://bit.ly/vWYxj to view them.

Concepts and Videos should be fun/humorous in tone and explain how LendingTree’s financial toolbelt and/or MoneyRight can empower people to take control of their financial destiny. The concepts and videos should be timely and not afraid to address the current economy, but should ultimately show how LendingTree can help “YOU” come to the rescue.  Use your imagination and creativity to show us how everyday people can become their own personal financial superheroes.   The commercials should be educational and informative but most importantly...ENTERTAINING. So…be creative, stand out and HAVE FUN.

THE CONTEST WILL CONSIST OF THREE PHASES:

PHASE 1: CONCEPT - You must submit your Concept for the commercial in 250 characters or less. 

PHASE 2: VIDEO - You must create a 30 second commercial based on ANY of the 5 Winning Concepts.  Each Phase is open to everyone, i.e. you don't have to win the Concept Phase to participate and vice versa. 

PHASE 2A: PREDICTION - Everyone is invited to watch the Videos and predict which ones they think will win.

PHASE 2B: MOST VIEWED - Whichever Videos get seen the most times online (delivered by Tongal via share, embed or email) within the period of thirty (30) days following the Video submission deadline (on or around November 25, 2009) will win.

1. Residual Percentage: 5%

2. Video Requirements: Videos must be exactly 30 seconds in length.  Preferred format is 720p HD; 16x9 aspect ratio.  Acceptable file formats are .mov, .avi, .mp4, .wmv Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX

3.  All work must be your own and free of any copyrighted material.

4. Videos must not contain any copyrighted material (including copyrighted background music). For free creative resources, see this blog post from the Daily Tongaler.

5. Videos cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of LendingTree.

6. Videos must not reference any direct competitor to Lending Tree in any way.

7. Videos must portray LendingTree in a positive way, the determination of which will solely reside with LendingTree.

8. Videos must be in the English language or subtitled.

9. Videos must use the LendingTree logo at least one (1) time and for a minimum of (5) seconds on screen. One of those times should be the end title/frames of the video.  You can choose from any of the logos provided on the CONTEST FILES link on this page.

10. You must use the phrase “you to the rescue” and/or “new financial tools, to take on a new financial world” in your video.

11. Limit up to 2 submission(s) per member, per phase.

12. Minimum twenty (20) Video submissions or contest will repost for seven (7) days.