Blending downtown cool with the toughness of Harley-Davidson, Harley-Davidson of New York City (HDNYC) is a one of a kind destination for those who live life on the edge. As the most innovative, hippest, and digitally savvy franchise, HDNYC offers a unique experience to Harley lovers of all ages and backgrounds.

Working with Tongal, Harley-Davidson of New York City is looking to spread awareness about the flagship and sister store and show Harley-Davidson fans how to ride NYC style. With a LIVE event coming up SEVEN DAYS FROM NOW at the flagship store (TriBeCa), we're looking for ONE filmmaking team to film that event and use the footage to showcase what makes HDNYC stand out among other franchises.

What you need to know:

• You will be responsible for your own travel and lodging for this project. However, HDNYC will grant you access passes to the live 3-Day event.

The goal of this project is to produce SEVEN (7) Videos (outlined below) that build the brand of Harley-Davidson of New York City and bring awareness to the flagship and sister store by leveraging the LIVE event taking place in TriBeCa from June 23rd – 25th.

You will be expected to deliver:

• ONE 2-3 minute anthem Video that will aim to create a brand within a brand, highlighting the unique nature of Harley-Davidson NYC featuring footage captured from the event from June 23^rd - 25^th.
• SIX 15-30 second Videos highlighting the unique nature of the store with focus on:

1.) Franchise Layout and Architecture (video wall, motorcycle lift, glass elevators etc.)

2.) Bike Builder / customized bikes

3.) Concierge Service (located in Queens)

4.) Customized Merchandise

5.) TriBeCa Location

6.) Store Café (located in TriBeCa flagship store)

The Videos need to drive home that Harley-Davidson NYC exists and show viewers how it is the youngest, hippest, most innovative and digitally savvy flagship store in the US. While featuring the Harley-Davidson product, the Videos should focus on what makes HDNYC stand out among other franchises.

--Key Marketing Messages: We are the city.

--Target Audience:

Two main audiences are:

• Young adults 18-35
• Core riders, men 35-55

However, Videos should not alienate any audiences.

--Executional Mandatories:

• The Harley-Davidson of NYC logo must appear in all the videos. Logo should be shown sporadically through out the Anthem Video, and at least twice in each of the Spotlight Videos. 
• Should the Harley-Davidson of NYC logo and the Harley-Davidson Bar and Shield logo appear in the same frame, the Bar and Shield logo must not be smaller than the Harley-Davidson of NYC token logo. 
• Realistic representation of the HDNYC customer base, specifically diversity in the riders featured. In the Anthem Video especially, there must be cultural diversity.
• Videos need to mention both locations- Flagship store on Broadway and the sister store in Queens (42-11 Northern Blvd, Long Island City). 
• Videos need to feature some level of NYC glamour/class. 
• Videos need to mention the neighborhood "TriBeCa."
• Videos need to capture the unique features of the Broadway location- specifically the multi-level layout, the glass bike lift, the PowerWall bike builder experience.
• Please make sure your Video adheres to the Harley-Davison Minimum Advertised Price Policy (MAP PAM) guidelines. 

PLEASE DO NOT SHOW:

• Poor biker stereotypes such as criminal elements, racism, anti-Semitism, sexism, or homophobia. 
• The "used car salesmen feel." Videos should not feel “cheesy” or “lame.”
• Mentions of accidents or wrecks
• Riders on running motorcycles without helmets. 

--Tone:

• The tone of your Video should be cool, unique, edgy. Think John Varvatos.
• Viewers should feel a sense of belonging.

--Exposure: Facebook, YouTube, In Store, HDNYC website.

This project will be worth a total of $35,000 and consist of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a series of Videos for this Project:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $25,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will create a series of Videos (ONE (1) 2-3 minute Anthem Video, SIX (6) 15-30 second Spotlight Videos) based upon his/her winning Pitch.

--Video Phase Payout: Winner of the Video Phase will earn the following prize: 1st place $25,000.

--Music: Tongal has partnered with Epidemic Sound which you can use to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission.  Music from this provider is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using this music provider, click on the provider’s name above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed the following time limits: ONE (1) Anthem Video (3 minutes), SIX (6) Spotlight Videos (30 seconds each). Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p master file.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 upon request to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.