It’s laundry day! Detergent in, clothes in, towels in, set the machine and forget it! Life’s good, enjoy a latte, take the laundry out… OH NO! What’s that awful smell? The sour combination of musk and mildew takes you right back to college – and not in a good way!

Fresh Expressions In-wash Scent Booster is fragrance for your laundry that you pour directly into the washing machine drum at the start of the wash. There’s no need to wait until the rinse cycle, so it’s one less step to incorporate the freshness you want into your everyday life! Towels, stuffed animals, gym clothes, dirty socks, get ready to be loved again because Fresh Expressions In-wash Scent Booster will make you smell FABULOUS for weeks!

Final Touch Fresh Expressions is seeking videos that will spread awareness and will educate consumers that this product exists and show them how to use it. With two fabulous scents, the hardest part of laundry will soon be deciding which Fresh Expressions Scent Booster to use!

The primary goal of this project is to produce a 30-60 second video to drive trial and awareness about Final Touch Fresh Expressions In-wash Scent Booster. The videos should introduce consumers to this fabulous new way to get fresh laundry and compel them to rush out and purchase Final Touch Fresh Expressions possibly for the first time.

-- Key Marketing Message:

• Great scents that offer long lasting freshness to your laundry

• From Final Touch fabric softener

• Great products that won’t break the bank

-- Target Audience: Female 30 – 45; Caucasian, Hispanic and African American; On a budget; “Laundry Guru”

• Value is important: Expects performance for the money

• Laundry Attitude: As the laundry expert, it’s important to do it right so my family looks good and smells clean all the time.

-- Executional Mandatories: Videos must include Final Touch Fresh Expressions In-wash Scent Booster packaging and product usage instructions.

-- Tone: Uplifting, comforting, fun and inviting.

-- Exposure: Share with blogger community, retailer partner website, brand Facebook page, link to in-store QR code and other digital media support.

This project will be worth a total of $22,500 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for a Final Touch Fresh Expressions Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creator will receive $500 and a 5% one-time residual payment for the Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $750, 2nd place Video, you will receive $250) – see Video Phase Payout details below.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30 – 60 second video based on the winning Idea. The most compelling Pitch will be selected and will receive $2,000 to help create the Video. The winner (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $5,000, at a minimum, and have a chance to compete for the $15,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs”. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video. 

PHASE 3: VIDEO – The winner from the Pitch Phase will create a 30 – 60 second video based upon his/her winning Pitch, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) video submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the highest scoring Wild Card Video and the Video submitted by the Pitch winner will be scored to determine the standings for the Video Phase. Remember, both the Pitch winner, along with one of the non-Pitch Video submissions, will receive prizes for a total of two (2) video winners in this round. 

-- Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000, 2nd place $5,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).

-- Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.

To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:

Username: TongalMusicKT@tongal.com 

Password:  duchess

Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).

Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!

1. The Video MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Final Touch Fresh Expressions.

5. Submissions must not portray Final Touch Fresh Expressions in a negative way, the determination of which will solely reside with Final Touch Fresh Expressions. 

6. Videos must be in the English language.

7. Limit 5 submission(s) per member, per phase.

8. You must be at least thirteen (13) years or older to enter.

9. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.

10. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at 1920x1080 to claim their prize.

12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

14. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.