Benjamin Moore has done something remarkable: they’ve created a paint that can turn any surface into a functional chalkboard in any color—meaning the blackboard no longer has to be black. Now, it’s not just toddlers with crayons who can scribble on the wall and get away with it! Whether you’re transforming a wall in your office into a giant notepad, turning the doorway of your child’s room into a pop up art installation, or simply labeling your potted plants, Benjamin Moore Chalkboard Paint in any color gives you an erasable, washable, writable surface that opens up a world new world of colorful aesthetic possibilities, enabling unparalleled creativity. 

The goal of this project is to create a 30-60 second video that demonstrates the incredible versatility of Benjamin Moore Chalkboard Paint in a visually interesting, imaginative and colorful way. The video’s style is completely up to you so feel free to explore animation, stop-motion, time-lapse, and live-action as options. Whatever you do, keep in mind that this project is about the versatility of Chalkboard Paint in any color, so do something new and interesting.

--Key Marketing Messages: Style, function and fun combined in every can of Chalkboard Paint. With lots of new colors available, the blackboard no longer has to be black.   

--Target Audience: Parents of school-aged children, homemakers, hip DIYers, those employed in creative fields.

--Exposure: BenjaminMoore.com, pre-roll, Facebook.

This project will be worth a total of $25,000 and consists of two phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.

PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a Video based on the Project Objective. The FIVE most compelling Pitches will be selected and those creators will receive a $500 production advance and Benjamin Moore Chalkboard Paint in any color samples to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,500 with a 1-in-7 shot at the $12,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Sean Clark’s winning Benjamin Moore “Find Your Perfect Color” Pitch. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced.

PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a fully formed 30-60 second video based upon their winning materials. Remember, the SEVEN Pitch winners are all GUARANTEED prizes.

--Samples: Benjamin Moore Chalkboard Paint in any color will be made available to Pitch winners upon request. SAMPLE REQUESTS MUST BE PLACED WITHIN 48 HOURS OF THE PITCH WINNERS BEING ANNOUNCED TO GUARANTEE TIMELY DELIVERY. Please email samples@tongal.com with your shipping address and the color you would like to receive. 

--Music: Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Robert Half project. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com. If you are interested in using a track from the Audiosocket catalog, as described above, please email music@tongal.com for account and password info, which will allow for the download of up to three tracks.

1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. Videos MUST feature Benjamin Moore Chalkboard Paint and one of the three bumpers provided on the assets tab of this page.

4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Benjamin Moore.

6. Submissions must not portray Benjamin Moore in a negative way, the determination of which will solely reside with Benjamin Moore.

7. Videos must be in the English language or subtitled.

8. Limit 5 submission(s) per member, per phase.

9. Minimum 50 Pitches, or the contest will repost for 14 days.

10. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.