Create a TV Commerial featuring real people singing the "Band-Aid® Stuck on Me" jingle to encourage more people to use Band-Aid® Brand Adhesive Bandages for themselves and loved ones.

“Celebrate the trials and not just the triumphs.”

If you read that and thought, “Yasssss!” then you know the value of living life to the fullest: taking on new adventures and challenging yourself to try new things, be it new recipes, new sports, or even new art or home improvement projects. You accept that with these new activities come the possibility of new cuts, bumps, and bruises; that’s just part of participating in all of life’s moments, both big and small.

And you also know that Band-Aid® is there for you when you get scratched on a hike; knick your knuckle perfecting your julienne technique on some carrots; or get a blister from a long day of hammering your new deck into place.

Maybe the Band-Aid® jingle – that familiar classic – even pops into your head as you reach for the Band-Aid® box, converging with calming memories of mom gently pressing a Band-Aid® over a skinned knee or elbow in childhood. If so, you’re not alone: the Band-Aid® jingle – written by none other than Barry Manilow – is a beloved jingle that brings memories of comfort, care, and healing to people nationwide.

And that’s where your skills as a filmmaker come in. Band-Aid® wants the Tongal community to give the classic Band-Aid® jingle a new spin in a fun and engaging way, featuring real, diverse, multi-generational people singing about how they’re stuck on Band-Aid® – because Band-Aid® is stuck on them.

Create one (1) 30-second Video (with a 15-second cutdown) that features a multi-cultural and diverse group of real people singing the lyrics to the classic Band-Aid® jingle.

Your Video should feature engaged, happy, real everyday people representing a broad range of ages and ethnicities. You may change, edit, or re-compose the original jingle music in any way you like, but you MUST use the original lyrics.

Your Video and cutdown should be a montage of people singing the jingle. You are encouraged to interpret the core Band-Aid® theme “Band-Aid®’s stuck on me” in any fun, playful, authentic, inspiring, and energetic way you see fit. Your Video should feature enthusiastic people of various ages and ethnicities singing the jingle lyrics while performing different activities with Band-Aid® Brand bandages stuck on them.

The Band-Aid® jingle will be available to you in the Assets Tab. You are free to remix, re-compose, and/or re-record the music to your liking, but you must use the original lyrics:

I am stuck on Band-Aid® Brand, ‘cause Band-Aid®’s stuck on me.

I am stuck on Band-Aid® Brand, ‘cause Band-Aid®’s stuck on me.

‘Cause they hold on tight, no matter what, on fingers, toes, and knees…

I am stuck on Band-Aid® Brand, ‘cause Band-Aid® helps heal me!

NOTE: You must specify in your Pitch if you are going to alter the jingle music.

NOTE: The 30-second Video and 15-second cutdown are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

NOTE: This project has an extended pre-production and approvals process built into the Video Phase timeline. The Pitch Winner's required storyboards will go through a review process during this pre-production approval stage.

--Key Marketing Messages:

• “I am stuck on Band-Aid® brand ‘cause Band-Aid®’s stuck on me.”
•  “Band-Aid®: #1 Brand recommended by moms and doctors.”

--Target Audience: Kids aged 10 – 15; teenagers; millenials; consumers of all ages and backgrounds.

--Executional Mandatories:

• This project is SAG Eligible. You can use up to four (4) actors as on-screen talent. DO NOT EXCEDE THESE NUMBERS.
• You must cast a diverse group of ages and ethnicities/background.
• Everyone in your Videos must sing the original jingle lyrics, which can be found above and in the Assets Tab.
• Only your on-screen talent should sing the jingle (no unseen background chorus).
• Do not make up your own lyrics.
• You must show at least some of the people in your Videos doing different activities (ie jogging, cooking, painting, etc) and in different settings (ie outdoors, in the kitchen, in the woods or on the beach) while singing the original jingle lyrics
• End tag must say: “Band-Aid®: #1 Brand recommended by moms and doctors.”
• Your footage should all be high quality and consistent; no low-res or smartphone footage

--Tone:  Fun, authentic, energetic, enthusiastic

--Exposure: Disney Channel

--Links for Inspiration:

First, check out these versions of this classic:

https://www.youtube.com/watch?v=WxgBXJM6zJ8

https://www.youtube.com/watch?v=czu1m2eDRgE

Then, check out the more recent versions:

https://www.youtube.com/watch?v=SzwjlXMVqPg

https://www.youtube.com/watch?v=GY3dagOKPP0

https://www.youtube.com/watch?v=-tG1jQpkXIs

https://tongal.com/project/bandaidusjingle/submissions/video/jingle

This Project will be worth a total of $45,000 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
   
• Script (Optional): This should include dialogue from the video you intend to create. 
   
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 
   
• Storyboards (REQUIRED): Additional concept art, storyboards, shot list, anything that helps get your point across.
   
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
   
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $25,000 First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will create a 30-second Video with a 15-second cutdown based upon their winning Pitch.

NOTE: The 30-second Video and 15-second cutdown are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Video Phase Payout: The winner of the Video Phase will earn the following prize: $25,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using either of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten (10) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.