Allstate wants the Tongal community to produce two (2) 60-90 second documentary-style Videos that spotlight two Allstate AFCA Good Works Team® student-athletes who contribute to their communities and serve others off the field.    

Every year, Allstate and the American Football Coaches Association (AFCA) recognize the enormous accomplishments of 22 student-athletes who are committed to making a difference in their communities and the lives of others while excelling on the football field. This 24-year-old award is one of the most prestigious and elite off-the-field honors in college football and celebrates students who dedicate their free time to improving the lives of those around them through local charitable organizations, service groups, or community service. Beyond their commitments to service and their college team on the field, the students must also maintain good grades to qualify for the Allstate AFCA award. 

From mentoring at-risk youth to founding scholarships to raising funds for cancer research, these 22 student-athletes represent their teams, colleges and universities as the Allstate AFCA Good Works Teams®. This year, a record-breaking 197 student-athletes were nominated for the award and inclusion on the Allstate AFCA Good Works Teams® by their colleges and universities among Divisions I, II, III and NAIA.

Now Allstate is turning to the Tongal community to create two Videos that feature two Allstate AFCA Good Works Teams® award recipients. Each featured recipient will likely be thrown a “surprise” award event that will be attended by their friends, families and coaches.  It will be your job to really dig in deep at the event to capture the story behind the award – not only the player’s reaction to that epic surprise moment, but also his personal story of hard work, volunteerism, and success on and off the field through interviews with him and the people in his life. The goal is to paint a real and humanistic portrait of each student-athlete to inspire other college students, sports fans, and then general public. The focus should be on the player and the story, with Allstate appearing as a support point rather than the headline.

WHAT YOU NEED TO KNOW:

• One filmmaking team will create both Videos – each video will feature one (1) player. The videos should not reference each other – or the other player – but serve as standalone Videos.
• The filmmaking team will need to travel to the selected student-athletes’ universities to interview them.
• The winning filmmaking team will also have access to existing content (a photo with a quote or a short audio/visual) featuring a representative from the AFCA to be used in the Videos to help introduce the Allstate AFCA GWT.
• Specific travel dates are required; see the Objectives section for more details
• Endcard and CTA should drive to ESPN.com/Allstate to learn more about the other members of the Allstate AFCA Good Works Team®
• Allstate is a sponsor of the NCAA, University of Georgia, and the AFCA.

The goal of this project is for one filmmaking team to create two (2) 60-90 second Videos. Each video will highlight one member of the Allstate AFCA Good Works Team® by sharing their stories and their commitment to volunteerism.  Each featured recipient will likely be thrown a “surprise” award event that will be attended by their friends, families and coaches.  Allstate’s priority is to cover the player’s story behind the award – not to cover the event. It will be your job to not only capture that epic surprise moment, but to also really dig in deep to tell the story of the player by  getting interviews with the athlete and other attendees who can speak to who they are and their service off the field, and to humanize each student-athlete’s story to a broad audience.The focus should be on the player and the story, with Allstate appearing as a support point rather than the headline.

These Videos will require travel to the selected student-athletes’ universities during specific dates, listed below. The Videos will need to focus on the student-athletes’ biographies and volunteerism, NOT on their on-the-field performance or the surprise award event. Allstate wants you to tell the stories of who these students are, what brought them to volunteerism in the first place, and what drives them each day to keep giving back and prioritizing others over themselves.

The Videos need to reference the program in totality (Allstate AFCA Good Works Team®) and that this player featured is just one (1) of the twenty-two (22) athletes selected to the team He is an example of the entire team.

--Key Marketing Messages:

• Overarching Goal: “Humanize the Allstate AFCA Good Works Team® program through compelling player stories.”
• For 24 years, the Allstate AFCA Good Works Team® has honored 22 college football student-athletes who have made a commitment to the greater good of their communities.
• This award is considered to be one of the most prestigious off-the-field honors in college football.
• Allstate and the AFCA have partnered to help shine a light on stories of good happening off the field by recognizing a select group of college football players who are actively involved with a charitable organization.
• 197 players from across the country were announced as nominees, a new record in the award’s 24-year history; but only 22 players made the team

--Target Audience: College students and alumni, current and former college athletes, college football fans, and the broader public.

--Executional Mandatories:

• The team should always be referred to as the Allstate AFCA Good Works Team®.
• Allstate will own rights to all content captured for this project.
• The video needs to be positioned throughout as Allstate AFCA Good Works® team due to tight NCAA guidelines pertaining to commercialism and student-athletes (eligibility at stake).
• Travel during specific dates to film with Video subjects
• Attend pre-production calls with Allstate
• Include provided existing content in both Videos (Allstate will confirm if the content is a must-have in the video or solely for your consideration and to provide background context)
• Your Videos should touch on these students’ football activities but should focus heavily on his efforts in going above and beyond for others, and the reasons he was selected to the Allstate AFCA Good Works Team®.
• The 22 award recipients there are also eligible to receive one of two Team Captain’s awards that are voted on by the public. These videos should NOT encourage or attempt to drive Team Captain voting for the featured athletes BUT
• The Videos need to reference the program in totality (Allstate AFCA Good Works Team®) and that this player featured is just one (1) of the twenty-two (22) athletes selected to the team He is an example of the entire team.

--Tone: Moving, inspirational, humanizing, shareable, “tug at your heartstrings.”

--Exposure: AFCA social channels, university social channels, Allstate flagship channels and social media; potential for select market national TV broadcast.

--Travel Info: The winning filmmaker will need to travel for both Videos.  The exact dates and locations haven’t been finalized but below is the information we currently have.  Dates and locations should be finalized by no later than Tuesday, October 6th.

• Event #1 - This event will be held on October 13th. It will take place in Athens, Georgia, near the University of Georgia campus or Houston, Texas. 
• Event #2 - This event will take place sometime during the week of October 26th at John Carroll University in University Heights, OH.

This Project will be worth a total of $35,000 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $17,500 to help create the Videos.  Additionally, upon submitting Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $17,500. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The Pitch winner from the Pitch Phase will each create two (2) 60-90 second Videos based upon their winning Pitch.

--Video Phase Payout: The winner of the Video Phase will earn $17,500 upon successfully satisfying the criteria laid out in their winning Pitch in both Videos.

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using either of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

1. The Video MUST not exceed ninety (90) seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than twenty-five (25) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker and availability to travel during the project dates as specified.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.