Create a Concept for an empowering and uplifting suite of videos that communicates to acne sufferers the benefits of the Mystery Product and compels them to ask their doctor about it.

Calling all Ideators! We need your help developing a new campaign for our Mystery Sponsor’s new acne solution. This innovative Mystery Product treats not only moderate acne but also tough-to-handle severe inflammatory acne.

Severe acne can really make an impression on a sufferer’s confidence and impact their life. Just take a look at these insights our Mystery Sponsor gleaned from a consumer survey:

• Moderate to severe acne sufferers have been dealing with an ongoing condition over several years, and are faced with frustration and resignation over their condition.
• They feel like people see their acne first, not their true self.
• They feel unable to reach their full potential because their acne impacts their self-esteem and confidence.
• They have tried many different solutions, but their acne keeps coming back. They can’t get it under control.
• They have difficulty discussing their issue with others, and try to pretend it’s not there.
• Getting close to other people is uncomfortable because the acne looks worse up close, so they are always trying to keep a safe distance.
• Women in particular need to use makeup as a “shield” against their acne.
• Men feel like others perceive them as being unclean or having bad hygiene, and may resort to having long hair or facial hair to help cover their face.

Those are some pretty big issues, particularly for young adults in their late teens and early twenties. Luckily, there’s a solution. And we need your help coming up with some amazing Concepts for a series of inspiring videos based on one of the following campaign ideas:

• Show Your Forte - Everyone deserves the chance to be their best and show their true strength and character to the world.  This product gives you that chance to “Show your Forte” - to realize your full potential and be loved and appreciated for who you know yourself to be.
• The Search Is Over - We get it: you're ready. You’ve tried everything, but nothing's worked. You're exhausted. You keep telling yourself "It is what it is." But this product IS your solution. So stop looking. The search really is over.
• Reveal Your True Self - “It’s not me, it’s my face”... Your acne hides the real you, but the Mystery Product helps you reclaim the spotlight and reveal to the world who you really are. No more hiding, no more blaming acne. 

Tell us your brilliant ideas for videos that let acne sufferers know there’s still hope – Mystery Product is the solution they’ve been looking for. Check out the Objectives tab to find out more!

The goal of this project is to come up with Concepts for an empowering and uplifting suite of videos that communicates to acne sufferers the benefits of the Mystery Product and compels them to ask their doctor about getting a prescription for it.

Choose one of the following campaign ideas from the dropdown menu on the submit page:

• Show Your Forte
• The Search Is Over
• Reveal Your True Self

Then tells us your Concept for a series of videos that embody the message of that campaign.

What’s the difference between a Concept for an individual video and a Concept for a suite of videos? An individual Concept would be something like:

• Tim is afraid to try out for the audition due to his severe acne. Mystery Product gives him the confidence to ace it.

That’s NOT what we’re looking for here. We want to see something that could easily be adapted into a series of videos, like this:

• Real interviews with performers of various kinds speaking about how Mystery Product gives them the confidence they need to get up on stage.

But please don’t submit that Concept – we already thought of it!

--Key Marketing Messages:

• Bring the campaign idea to life.
• “Ask your doctor about Mystery Product.”

--Target Audience: Men and women, ages 17-24, with moderate to severe inflammatory acne. They suffer from hard-to-treat acne and have been prescribed an Rx acne treatment before.

--Tone: Empathetic, empowering, hopeful and uplifting.

This Project will be worth a total of $1,500 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept – Tell us your Concept for a series of Videos in 250 characters or less.  Remember, Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Videos.  As always, Concepts should be clever and engaging.  The winning Concept creators will receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 100 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. Creators MUST the standard Tongal W-9, Winner Affidavit, and IP Assignment.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.