zulily, an online retailer, believes that every day can be special. zulily’s model, anchored in its website and daily email, refreshes with new sales of over 9,000 products every day, and allows customers to constantly uncover something unexpected and unique. Whether it’s a new brand, an interesting product, or a boutique-inspired style, every day is a moment to find something new, and offers women and moms the chance to surround themselves, their family, and their home with things they love. Above all, zulily does this at a great value – the daily deals are offered at up to 70% off. At its core, zulily promises customers discovery, freshness, and value – every day.

Customers who find that zulily greatly resonates with them are those who value differentiating their own style, and standing apart from the crowd – whether it’s dressing themselves, outfitting their children, or buying something unique for their home. zulily is not just about apparel –it also offers items in home, kitchen, healthy & beauty, toys, pets,  and more. Core customers also appreciate that zulily offers this ability to find unique items at accessible price points and great value.

IMPORTANT NOTE: Heads up, guys! This project is a little different than most. If you are selected as a Pitch Winner, the brand may or may not green light you into production. However, the brand will retain the rights to the creative concept of your Pitch if you win and you will receive the Pitch earnings. If you are selected as a Pitch winner AND you are green lit into production, you will receive a separate production budget in addition to your Pitch earnings to create the Video based on your Pitch.

THERE ARE NO RESIDUALS IN THIS PROJECT.

The goal of this project is to create compelling Pitches based on exciting Ideas that make consumers immediately want to visit zulily.com, and that also are in line with the zulily brand. Please note this is an Idea and Pitch ONLY project. There is no Video Phase.

--Key Marketing Messages:

• zulily offers its customers unique product, priced well, that refreshes every day.
• Discovery, freshness, value. [Value Proposition]
• Shop zulily.com and Save up to 70%.
• Daily deals up to 70% off.
• At our core, we surprise and delight our customers, each and every day by providing them with their personalized daily experience to discover more than 9,000 product and 100 new events launched each and every day.
• zulily generally launches over 100 new events daily featuring brands you know and ones you’ll soon adore. Plus you can save up to 70% off. So get started at zulily.com
• Discover thousands of unique items and brands you love at up to 70% off. Make your day special. Shop zulily.com
• Our tagline attached to our logo is “ Something special every day”, but we don’t always use this in every TV spot.

--Target Audience: Women with and without children aged 30-55. The zulily target is comprised mostly of moms and women who likely do not live in a major urban area with access to many in-store shopping experiences, so she turns to zulily to find great deals and exciting fresh options that can be delivered to her door.

--Executional Mandatories:

• Call to action driving to zulily.com.
• zulily logo in corner of ad.

--Tone: Friendly, genuine, helpful, curious, lighthearted.

This Project will be worth a total of $20,000 and consists of 2 Phases: an Idea Phase and a Pitch Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for an exciting TV commercial for Zulily in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The four winning Idea creators will receive $500 each.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video. 
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 
• Storyboards (REQUIRED): Additional concept art, storyboards, shot list, anything that helps get your point across. Storyboards should be final and ready to be produced.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $6,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private.    

This project is different than most. If you are selected as a Pitch Winner you will receive the Pitch earnings, but the brand may or may not green light you into production. However, the brand will retain the rights to the creative concept of your Pitch if you win and you will receive the Pitch earnings. If you are selected as a Pitch winner AND you are green lit into production, you will receive a separate production budget in addition to your Pitch earnings to create your Pitch.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.