Submit a concept for a buzzworthy social media stunt that grabs people's attention on crowded newsfeeds to build excitement for Yellowstone's highly-anticipated season five part two that will premiere on November 10th. 

Yellowstone follows the violent world of the Dutton family, who control the largest contiguous ranch in the U.S. Led by their family patriarch, John Dutton, the family fights to defend their ranch and their way of life from enemies, old and new, who will stop at nothing to take their land. It's all about family ties, loyalty, secrets, politics, and violence, and as the series launches part two of season 5 this November, there’s a lot of unfinished business to address. Civil war has erupted among the Duttons, with Jamie and Beth at odds, John facing impeachment, and a devastating illness that's affecting Montana wildlife and endangering the Duttons’ cattle. The tension and drama are at an all-time high, making the new episodes a must-watch for fans, and Paramount+ wants to make sure no one misses out. 

To that end, Paramount+ is looking for concepts for a stunt, specifically designed for social media distribution, that could engage fans of the series all over the world. When we say "stunt," we mean an activation that can spread across social media feeds in a way that grabs people's attention and raises awareness about the season premiere. Think about things like a scavenger hunt to find hidden Y's around Paramount's different social media accounts. Or generating a unique cowboy/cowgirl name by having users comment their birth month and favorite ranch animal. Or a stunt the actors could do on their profiles to help promote the show. Perhaps we count down to the season premiere by having the Paramount+ account post unique fan art in different mediums that eventually come together on its Instagram feed to revel the iconic Yellowstone "Y" logo. The goal is to drive attention about the show on social media, so your concept should easily lend itself to fans sharing and talking about it online.

Importantly, Yellowstone has different premiere dates for different markets, so Paramount+ is keenly interested in concepts that would still feel fresh regardless of when a region's particular premiere date is. No matter what direction you go, your concept should lean into the premium look & feel of the show. Paramount+ is NOT looking for hokey or corny concepts. Yellowstone is a premium television show, so all concepts should honor that quality while paying tribute to the cowboy culture that drives the show. 

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EXPOSURE: We expect content will be used on the platforms below.

• Facebook
• Instagram
• TikTok
• YouTube
• YouTube Shorts

TARGET AUDIENCE:

• Men and women 35+
• Current fans: Fans of The Dutton Family, the Taylorverse, the Cast
• Opportunity Audiences: Fans of High-Stake Dramas, Family Dramas, Crime, Action, Entertainment Enthusiasts
• Netflix Viewers: Capture viewers who may have watched seasons 1-3 on Netflix, but haven’t yet signed up for Paramount+ to either 1) Binge seasons 4-5 or 2) Watch Season 5 Part 2 right when it releases.

TONE/FEEL: Intense, gritty, dramatic, gripping, tense, shocking

In order to be considered, include the below materials in your submission. Tongal strives to have selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.