Come up with a fun video concept featuring Winn-Dixie's Winn Win Twinns that celebrates the freshness of summer in Winn-Dixie stores.

Winn-Dixie has been serving the Southeastern region of the United States since 1925, but more recently, they have had a lot of new additions to celebrate. This year Winn-Dixie introduced The Winn Win Twinns, who represent the Winn-Dixie tagline: It's a Winn Win. "It's a Winn Win" means that in buying something from Winn-Dixie you really win twice. The first “Winn” is about what you find at Winn-Dixie: quality, selection, and value, while the second “Win” is the great loyalty rewards program that gives customers cash back on their purchases.

Now that Summer is approaching, we're looking for fun & hilarious situations the Twinns could find themselves in this season. Submit your best concepts for new video content featuring the Twinns that celebrate the freshness of summer in Winn-Dixie's stores. For the purposes of this project, your concepts should be based around one of the following products/departments that exemplify freshness at Winn-Dixie:

• Certified Angus Beef
• Winn-Dixie's Revamped Produce Department
• Winn-Dixie's Stellar Deli/Kitchen Section with fresh-prepared meals
• General Freshness at Winn-Dixie (including their Bakery, Meat & Seafood departments)

EXPOSURE: Broadcast TV and Digital

TARGET AUDIENCE: New customers in the 35-44 age range

TONE:

• Fun, upbeat, and optimistic
• While the Twinns are energetic, we want them to pump the brakes and focus on a single moment to highlight for viewers. Please refer to this spot when considering their new balance.
• And to get a sense of the tone used in past commercials, please check out this additional Winn Win Twinn content 

EXECUTIONAL MANDATORIES: 

• Concepts must feature the Twinns
• Concepts should not rely on the Twinns running amok or causing trouble in a store; it should allow for balance between comedy & messaging
• Concepts must celebrate the summer freshness found at Winn-Dixie and tie into one of the 4 Freshness Categories outlined above
• Concepts should keep the Twinns in or around a Winn-Dixie store (i.e. they can't be visiting the Grand Canyon)
• The Twinns can eat in the store, but only in appropriate situations. (in-store Tap Room, sample cups, deli dinner table, etc.)
• The Twinns always wear their signature uniforms
• The Twinns are not Winn-Dixie associates - they are super fans/customers of Winn-Dixie. That said, they can't go into employee-only areas such as back rooms, warehouses, etc. 
• The Twinns never talk directly to the audience, so your concept should not include any instances of breaking the fourth wall
• Whenever possible, every Twinn occurrence should capitalize on cliché twin jokes (dressed/appearing the same, rock-paper-scissors, competition, etc.)

About the Winn Win Twinns:

Meet, the Winn Win Twinns.

They are the grocery store heroes and true champions at winning. In a world where winning is king and Winn-Dixie is the kingdom; two legends explore the store to dominate  every deal. Follow them as they journey through Winn-Dixie, exploring each department and aisle, in search of new flavors, products and all the ways they can Winn. From the mind-blowing variety of exclusive products and store features, to unbeatable deals, to earning points on every shop, these two guys are Winn-Dixie super-fans and absolute masters at Winning. 

They live to shop and Winn and they want you to Winn too!

The Winn Win Twinns operate as an athletic duo, but their enthusiasm leads them to adapt to the situation. A deal on wine? Their zeal has them slow down and mimic sommeliers. Disagreement on the best BOGO? We might just see them in a High West stand off on aisle 6. So with freshness on the menu and Summer around the corner, what will our Winn Win Twins get up to next?

In order to be considered for this project, you must include the below materials in your concept.

• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign.

• FRESHNESS CATEGORY (REQUIRED): Tell us which product or category your concept is tied to.

The 3 greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner’s Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.