Westin Hotels wants you to create a 60-second Video that highlights how specific Westin properties are a partner in their guests’ well-being before, during and after the stay…always ensuring they leave feeling better than when they arrived.

If you’re no stranger to traveling, you know it can be both mentally and physically exhausting on your body. Your sleep schedule is thrown for a loop, well-balanced meals are not always an option and your workout regimen is thrown out the window.

Luckily at Westin Hotels, everything is designed with your well-being in mind.. Westin’s holistic approach allows you to customize your stay based on your wellness routines and preferences. You can maintain a healthy lifestyle on the road with their delicious SuperFoodsRx™ dishes, energize in their world-class WestinWORKOUT® fitness studios, and unwind from your travels with Westin’s refreshing amenities like Heavenly Beds, Heavenly Showers, and uplifting spa treatments. If you’ve ever stayed at a Westin, you know that Westin makes it a priority to provide its guests with a high-quality experience that leaves them feeling better than when they arrived!

Plus, their hotels are located right in the heart of everything you’d want or need: Amazing destinations, accessible sights to see – whether you’re traveling for business or pleasure.

It’s time for you to help Westin let the world know that not only are Westin hotel destinations in great locations, but their holistic approach to wellness  allows travelers to maintain their well-being and get the most out of their trip. Carefully read the Objectives Section to find out about your free nights’ stay…

The goal of this project is to create an engaging Video, up to 60 seconds, that will inspire people to choose Westin Hotels for business or leisure travel because of their unique destinations, instinctive service, innovative programs and refreshing design/ambience and establish Westin Hotels as the preeminent wellness brand in hospitality.

Your Video for each hotel should:

• Be told through the guest’s perspective and seen through a wellness lens (ie: show us an intimate portrait that captures how Westin delivers wellness to their guests at every turn, including visual cues of “wellness” such as water, green space, blue sky, etc…)
• Showcase the unique wellness amenities provided at each hotel,
• Highlight the city’s attractions and sites surrounding the hotel,
• Inspire people to choose Westin for business and leisure travel!

NOTE:  Accommodation for up to 5 people, including talent, will be provided to each Pitch winner for up to 3 days for each shoot. With proof of receipt, Westin will also reimburse associated taxes and fees, resort fees/daily wifi fees, and reasonable expenses of meals, snacks, drinks, and associated F&B takes/tips in accordance with Starwood T&E policy. All other travel costs will be the responsibility of the Pitch winner.  

Script Approval: You must receive script approval from Westin before shooting your Video.

This project is going to run a bit differently, so please read the steps below carefully in order to complete the Pitch phase properly. Each Pitch Winner will choose a specific region to pitch against, containing a Westin property along with the corresponding city.

If you nail it on the first Video, there may be an opportunity to produce a subsequent series of Videos that will explore and feature additional Westin properties within the region!

Step 1:  Check out the “Sample Script” and story flow in the Assets Tab to get an example of how you might structure a hotel’s story.

Step 2:  Review the Spreadsheet under the Assets Tab that outlines the hotel location, the city attributes and the wellness amenities unique to each Westin hotel property.

Step 3:  Select from the drop down menu which Region # you would like to Pitch against. The properties in BOLD below are the locations Pitch winners will use for their Videos.

Each Pitch should feature ONE of the properties/regions from the dropdown below. If you’d like to create Videos for more than one property/region, please submit a separate Pitch for each.

Step 4:  In your Pitch, you are required to submit a “Script” for the hotel property. Your script should speak to the highlighted attributes for that city and the wellness amenities unique to that hotel, in that order, in an engaging way.

REGION # 1:  [Western Canada, Seattle & Indianapolis]

• The Westin Seattle
• The Westin Bayshore, Vancouver
• The Westin Edmonton
• The Westin Bellevue
• The Westin Indianapolis

REGION #2:  [The Midwest & Toronto]

• The Westin Michigan Avenue Chicago 
• The WestinThe Westin Book Cadillac Detroit
• The Westin Cincinnati
• The Westin Convention Center, Pittsburgh
• The Westin Harbour Castle, Toronto
  
  

REGION #3:  [The Northeast & Ottawa]

• The Westin Copley Place, Boston
• The Westin Boston Waterfront
• The Westin Waltham Boston
• The Westin Jersey City Newport
• The Westin Ottawa
  
  

REGION #4:  [The West Coast & Atlanta]

• The Westin St. Francis San Francisco on Union Square 
• The Westin Phoenix Downtown
• The Westin South Coast Plaza, Costa Mesa
• The Westin Buckhead Atlanta
• The Westin Peachtree Plaza, Atlanta
  
  

--Key Marketing Messages: 

• Due to Westin’s great locations and holistic approach to wellness, guests can maintain their well being when traveling to their great destinations all while getting the most out of their trip.

--Target Audience: “The Achiever”

• The Achiever’s success is predicated on their ability to accommodate work and play, fitness and fun, and personal and professional accomplishments.
• They are always at their best, driven to succeed in everything they do. They are:
• Ambitious - Have reached both personal and professional success, and work hard to maintain it.
• Savvy – Prides themselves on how to travel right and able to maximize leisure time with family and friends
• Discerning - They are willing to make purchases as rewards for their success but also invest in things that help them be more successfully personally or professionally.
• Nurturing - Demonstrate a desire to take care of themselves, others and their world
• Males/females, 35-55

--Executional Mandatories:

• Each video will need to include the hotel’s top features and amenities, the best selling points of the location/destination (e.g., proximity to the airport, landmarks, location attractions, etc.) as well as the top wellness amenity offerings. We will provide this information to the Pitch winners on a pre production call with Tongal and the sponsor.
• Westin will provide accommodation during production but each filmmaker will be responsible for all other travel expenses.

--Tone:

• Inspirational, aspirational, high-energy/revitalizing with wellness visual cues.

--Exposure:

• Intended for use on Westin on  property TV, digital and social properties, namely each hotel’s website.

--Brand Persona:

• To provide a truly holistic experience of well-being, each signature Westin program is developed under the 6 pillars of wellbeing; designed to help guests Sleep Well, Eat Well, Move Well, Feel Well, Work Well, or Play Well. The experience is delivered through innovative programs and instinctive service, revitalizing amenities and refreshing design/ambience.
• Eat Well: http://westinwellbeing.starwoodpromos.com/eat-well/
• Sleep Well: http://westinwellbeing.starwoodpromos.com/sleep-well/
• Move Well: http://westinwellbeing.starwoodpromos.com/move-well/
• Feel Well: http://westinwellbeing.starwoodpromos.com/feel-well/
• Work Well: http://westinwellbeing.starwoodpromos.com/work-well/
• Play Well: http://westinwellbeing.starwoodpromos.com/play-well/

This Project will be worth a total of $58,000 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The four (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $8,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $8,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The four (4) winners from the Pitch Phase will each create a 60-second Video based upon their winning Pitch.

The Judges will score four (4) winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the four (4) Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $8,000; 2^nd place $7,000; 3^rd place $6,000; and 4^th place $5,000.

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $400 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least twenty-one (21) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.