Come up with a fun Idea that will entice shoppers to cross the aisle and enhance their in-store shopping experience at Walmart by exploring what’s new in the LEGO aisle this fall.

We all know the feeling of wandering the aisles of our local Walmart and often times tend to miss out on the new and exciting products from our favorite brands. Walmart is no stranger to this, with their stores containing a plethora of goodies that seem to extend into the infinite abyss of retail heaven. With the treasure troves of the season’s latest fashion finds grabbing Mom’s eye, The LEGO Group is turning to you on how to shift the attention of the ever distracted mom and lure them into the LEGO aisle.

To ensure that their exciting new products don’t go unnoticed, The LEGO Group is asking you to put your thinking caps on to come up with fun ideas that entice shoppers at Walmart to cross the aisle to check out the latest and greatest in the LEGO aisle. And what better way to help deliver this message than through their very own awesomely cool minifigures Emma and Liam? Your ideas should utilize these minifigures as a direct voice to help lure Walmart shoppers to LEGO aisle so they don’t miss out on all the fun!

What you need to know:

• Ideas should NOT be centered on specific LEGO sets, rather a broader focus on their product offerings as a whole.
• While your Ideas should utlizies minifigure Emma and Liam to help guide the story, they should NOT be addressed by their names.
• When crafting your ideas, please take into account that they should be able to be executed with or without sound. 

Check out the objectives section to find out more…

The goal of this project is to show us your best Ideas for a fun 15-second Video, or Videos, that will entice shoppers at Walmart to visit the LEGO aisle check out their latest and greatest toys. Your ideas should leverage the cool new minifigures, Emma and Liam, to help lure people from other sections of Walmart into the LEGO aisle. Ideas can be based in a live action setting, the LEGO world, or even a mixture of both (think the LEGO movie), just so long as Emma and Liam are the direct voices guiding the story.

--Key Marketing Messages: 

• Check out what’s new in the LEGO aisle.

--Target Audience:

• Parents and gift givers with a secondary target of children ages 6-8.

--Executional Mandatories:

• DO NOT use the word “LEGO” as a noun. Please use LEGO as an adjective.

--Tone:

• Fun but informative.

--Exposure:

• Walmart Smart Network.

This Project will be worth a total of $750 and consists of 1 Phase: an Idea Phase, Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea to entice Walmart shoppers to explore the LEGO aisle in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Videos must be in the English language or subtitled.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9.  See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.