Create concepts for a marketing campaign to raise awareness about WWE RAW, a weekly high-octane professional wrestling show airing Mondays on USA.

For most people, Mondays are the worst - but WWE fans have Monday Night RAW to kick start their week, with entertainment, athletics, and jaw dropping craziness. Fans tune in, turn out, and go absolutely nuts, and when you see a crowd covered in warpaint, waving wild posters, and wearing ridiculous t-shirts, you know it Must Be Monday. Even now, RAW continues, and the flames of fandom still burn red hot - but the fans need an outlet. So we need you to come up with concepts for home-made videos that will keep fans excited about Monday Night RAW and maybe give them a chance to show their love.

Is this showcasing the posters? The T-shirts? The cheers? The costumes? Or the superstars themselves? Creating a crowd on video chat and leading a chant for The Big Show? Up to you. USA recently rolled out their "Must Be Monday" campaign, so you can build off of that in some creative way, but you could also do something for Motivation Mondays, Monday Memes, or call it Make Your Own Monday. Ask yourself, what is it like when it's Monday when you're excited about RAW? 

The key thing is that your concept has to involve "home-made" fan videos. Interpret that loosely, but know that this is by fans, for fans... although we will make an exception for anything that involves WWE superstars in some clever way. You've heard of Zoom bombs: but what about Zoom powerbombs? Go nuts - just like the fans.

EXPOSURE: Concepts should be able to inspire posts on Twitter, FB, or IG, and can revolve around specific messages, images or posts that engage the audience. Depending on the execution, your Concept could air on USA. Concepts can even just involve a clever message or tagline that could work for any type of content.

TARGET AUDIENCE: Fans of the WWE.

TONE: Entertaining and exciting, with in-your-face humor, and an attitude that's unfiltered, rebellious, and wild. But one thing's critical - we don't talk-down to fans. 

EXECUTIONAL MANDATORIES: 

• Safety is a top priority. Avoid any ideas that have fans seriously reenacting wrestling moves or trying to wrestle themselves. 
• You should focus your Concepts more on CURRENT Raw superstars and not just Legends.
• Consider concepts that might pay tribute to individual WWE RAW Superstars.

Tell us your Concept in 250 characters or less. Remember, a concept is not a detailed script - it is a spark of inspiration or a distillation of what will happen in a video. As always, concepts should be clever and engaging.

The 5 greenlit concepts creators will receive $250 each. Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least twenty-one (21) years or older to enter.

8. The Sponsor reserves the right to repost the contest.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.