Create concepts for a marketing campaign to raise awareness about WWE NXT, a weekly high-octane professional wrestling show airing Wednesdays on USA.

The goal of this project is to create concepts for an awareness campaign that introduces casual and new viewers to the full-throttle, high octane brand of WWE NXT that airs on USA. 

NXT is the WWE's underground. NXT was originally created to grow and develop new, hungry WWE talent, but make no mistake... it is NOT the “minor leagues.” It has grown into its own brand populated with unbelievable athletic talent and unique personalities, fighting in an environment that is more intense, authentic, and unfiltered than anything on WWE RAW or SMACKDOWN. NXT on USA is where combat meets creativity, and the show is blowing audiences away. 

Now, how can we get other casual and new viewers excited about this? 

EXPOSURE: Concepts should be able to inspire content on multiple platforms; though that can include videos for TV or digital platforms, this is not about a single video execution idea.

• Concepts should be able to inspire or inform social posts on Twitter, FB, or IG, and can revolve around specific messages, images or posts that engage the audience.
• Concepts can even just involve a clever message or tagline that could work for any type of content.

TARGET AUDIENCE: Casual and new fans of wrestling and WWE

TONE: In your face, captivating, high octane, unfiltered, rebellious, and entertaining

EXECUTIONAL MANDATORIES: Concepts should NOT be executional in nature. As mentioned above, they should be the creative genesis of a larger campaign that spans different media platforms. 

NXT has become a cult favorite among devoted WWE fans. With USA now as their platform, these underground sensations will no longer be whispered about. They will show the world that THEY ARE NOT YOUR KIND. THEY ARE NXT.

This is edgy, thrilling content with real drama. Check out these previous videos for a sense of tone:

LAUNCH SPOTS

• Fight Club Spot
• Launch Spot
• Chant Spot

What NXT is:

• Unfiltered, Athletic, High-impact, Rebellious, Authentic, Entertaining, In your face, Personal, The Alternative WWE

What NXT is NOT:

• A Development league, Polished, "Hardcore," Scary, Vulgar, The "Anti" WWE

The weekly show films out of Full Sail Studios in Florida which gives the show a more intimate feel than the massive areas that RAW and Smackdown populate. NXT also has close ties to WWE’s Performance Center, where all WWE talent get the guidance of countless trainers and Hall of Famers that help to hone and craft their skills. 

Tell us your Concept in 250 characters or less. Remember, a concept is not a detailed script - it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

The 5 greenlit concepts creators will receive $250 each. Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least twenty-one (21) years or older to enter.

8. The Sponsor reserves the right to repost the contest.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.