Create engaging concepts for videos and stills that demonstrate how Volvo's and Sur la Table's shared values of quality and sustainability align.

Cars and cookware may not seem to have a lot in common at first, but when you dig a little deeper you start to see a lot of similarities: performance, high-quality materials, style, and increasingly, the importance of sustainability and an earth-friendly approach. All of these things are key factors that consumers take into account when shopping, whether they're purchasing a new sedan or a nonstick pan. 

Quality, style, and a willingness to learn have always been at the core of both Volvo's and Sur la Table's brands. It's become the norm for avid home cooks to seek out organic, locally-grown, high-quality ingredients, and now they're also looking for sustainable and eco-friendly cookware that's healthier for their families and better for the Earth. Similarly, Volvo's commitment to quality has extended into sustainability and the environment, with plans for all of their new vehicles to be fully electric or hybrid by 2025, and fully climate neutral by 2040.

The goal of this project is to develop concepts for videos and/or still images that speak to the values that both Volvo and Sur la Table customers share, and show how quality and sustainability go hand-in-hand with Volvo. Consider Volvo's electric and hybrid vehicles - and the positive benefits that come with both types of vehicles - and show they directly correlate to the things eco-conscious home cooks care about in their daily lives. High-quality, future-based values should comprise the core of your concepts. 

EXPOSURE: Digital video and still images

TARGET AUDIENCE: Passionate home cooks, parents, the consummate host and the farmers market regular; electric vehicle enthusiasts or those curious about electric vehicles, those concerned about sustainability, and the impact vehicles – and vehicle production – has on the environment. Higher than average household income and higher education are common in customers of both Volvo and Sur la Table.

TONE: Honest, warm, conversational; an appreciation of high quality materials and good design balanced with a conscious mindset; focus on wellness, connection, and family across both brands, and honoring heritage while looking to the future with an emphasis on willingness to learn. Approachable, enthusiastic, straightforward.

EXECUTIONAL MANDATORIES: 

• Your concepts should show how Volvo's electric vehicles, commitment to a climate neutral future, long-standing safety standards, comfort, and space all align with Sur la Table customer values. 
• Your concepts should primarily be for and about Volvo, but should include elements that align with cooking, ingredients, cookware, and a love of all things culinary and entertaining.
• Sustainability, electric vehicles, and future-based values should comprise the core of your concepts.

NOTE: We're testing a new feature on this project. In addition to the three concepts the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the Sponsor, and not all submissions identified as Finalists will receive an Honorable Mention.

Learn more about Volvo's dedication to electric and hybrid vehicles and their plans for sustainability and a climate neutral future here.

Sur la Table believes that connections are made through cooking and that the process is part of the joy. Homemade meals are the ultimate gesture of love and appreciation, and the rituals of cooking, serving, entertaining, and eating together unite us and provide a doorway to conversation and a pathway to nourishment. 

Sur la Table encourages everyone to make more and gather often; whether you're making memories, leftovers, messes, time together, mistakes, discoveries, or simply happiness, the invitation to cook and to gather is open to all. 

Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the final output. As always, concepts should be clever and engaging.

Concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.