Submit your Concepts for how specific brands should be using Virtual Reality to engage with their audiences in a new way. 

Virtual Reality is The Future. Bold words, perhaps, but we’re pretty sure that it’s true because we read it on the Internet. And just like all nascent technologies, the world is still admittedly in the early and exploratory stages of what it means to create immersive VR experiences.

There’s speculation about just how far reaching and pervasive it will become, but it’s already doing real work in the real world.  Applications for psychiatry, medicine, education, and industrial design are already producing significant results and creating distinct VR disciplines.  Naturally we expect that VR will make its way into the world of entertainment…and ultimately ascend to its highest, noblest calling:

…MARKETING!  

This is where you come in, forward-thinking Tongalers.  We want you to put on your VR headsets (ear-buds will do in a pinch) and imagine a world where, as far as marketing is concerned, Virtual Reality is Reality.  

How could a specific brand use VR to engage with their audience in a new way?  How can brands make the most of this technology?

Pretend you’re giving a pitch right now.  Pretend you’re at the 2015 VR convention speaking to a virtual room full of Marketing VP’s.  “What should our brand do with VR???”  They’re asking you…so tell em!

OR…feel free to get really focused, and give us VR Concepts that a specific brand can use.

Whichever you choose – general Concepts, or specific, or both: just lean back and visualize – let your creative juices flow!

The goal of this project is to generate Concepts for how brands in general, or how a specific brand, might leverage VR to connect with their audiences in a more meaningful way. 

Feel free to read up on VR here.  But don’t get too scientific – you don’t have to let current technical limitations be an obstacle to your creativity.  Assume a world where the technology for making and viewing VR is pretty much ubiquitous (we think that’s coming real soon).  

Give us your greatest Concepts.  Think first in terms of what you’d LOVE TO EXPERIENCE – then think about the brand for whom that experience has resonance and meaning.  Then try it the other way: think about your favorite brands…what experiences would they bring you if they could?

Project Details: This Project will be worth a total of $1,000 and consists of ONE phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT PHASE – Tell us your Concept for how brands should be using Virtual Reality in 500 characters or less. Choose from the drop-down menu and specify whether your Concept is for brands in general, or for a specific brand. The four (4) Concept Winners will receive $250 each.    

1. The Concepts MUST not exceed 500 characters in length.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. BY SUBMITTING, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.