Submit social media concepts for memorable and celebratory ways to commemorate all 14 seasons of the British detective show Vera, including the upcoming series finale.

Vera is a beloved British crime drama that has captivated audiences for 14 remarkable years with its compelling storytelling and unforgettable characters. Known for its gripping mysteries and the tenacity of its lead, Detective Chief Inspector Vera Stanhope, the show has consistently delivered intricate plots set against the stunning backdrop of Northumberland, blending emotional depth with suspense. With the conclusion of Vera on the horizon, there’s a unique opportunity to celebrate its rich history, so BritBox wants to honor the legacy of Vera and the connection the series has forged with audiences. They want a fitting farewell to a show that has left an indelible mark on the landscape of British crime dramas.

To that end, we’re inviting you to share creative concepts that will bring Vera to life in unexpected and exciting ways on social media, primarily Instagram and Facebook. These ideas should provide a compelling reason for viewers to engage with the show online, ultimately leading viewers to return to BritBox to binge the entire series. We encourage you to think beyond traditional marketing approaches and consider more engaging, innovative content or interactive online experiences that uniquely showcase the essence of Vera, as a means of captivating audiences, old and new, while drawing connections between the show's themes and real-life mysteries, investigations, and human experiences.

There's a wide range of viable approaches here. On the more straightforward end, do we make an Instagram carousel showing her through the seasons, create an AR filter so everyone can wear her iconic hat, or encourage fans to join an online character dress-up competition? On the more elaborate end, consider creating an interactive online game where fans can solve fictional mysteries inspired by the show, or explore social media campaigns that encourage fans to share their own local mysteries or unsolved cases and draw parallels to the investigations in Vera. Alternatively, you could propose fans share custom Vera-branded artwork, create visually captivating short films, or generate digital art that reimagines key scenes from the show.

Whatever your concepts may be, keep them authentic and connected to the heart of Vera. Focus on storytelling that resonates and invites viewers to explore the show's themes, while encouraging them to engage with the characters and narratives in new and unexpected ways. Let’s bring Vera to life both online and offline, ensuring that the connection to the show feels genuine and inspiring while encouraging viewers to continue to experience Vera by binge-watching on BritBox.

For any questions or other project updates, check out the Project Forum.

EXPOSURE: 

• Broadcast/Streaming

• BritBox Facebook, YouTube, Instagram, and TikTok

TARGET AUDIENCE:

• Gen Z/Millennial North American/Canadian Fans of British Television
• Fans of Vera

TONE/FEEL: celebratory, thematic, iconic, engaging, creative, thinking outside the box

In order to be considered for this project, you must include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you're receiving project updates, review review your email settings to check that you haven’t unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.