Submit your best clever and humorous Concepts for a Video (or Videos) that introduce Men to Van Heusen's new Flex Suit and Flex Pants.

 Van Heusen is the number 1 dress shirt brand in America. Number 1. Boom. Big win, right? For some, winning means high fives and a tall glass - but not these guys. They’re still working. They know Winning is not a one time thing; it's an all the time thing, and for almost 100 years now they’ve been committed to constant innovation and to reinventing the dress shirt all the time. Remember the wrinkle free shirt? That was them. Last year, they rolled out the Flex Collar. You’re welcome. And now they’ve got something else new…

Van Heusen is a dressed up brand that gives men the tools to up their style game. Fashion is fleeting, after all, but style is eternal. Van Heusen is all about timeless style with a modern approach. Always relevant, always appropriate, but always thinking ahead, with progressive advances that utilize the latest technology. Which brings us to “something else new,” the natural evolution of the Flex Collar: the Flex Suit and Flex Pant.

Wear a suit? Of course you do. Maybe it’s that big day at the office, or your friend’s weekend wedding. Whatever it is, if you’re dressed up, you’re never just sitting there, and the Flex Suit and Flex Pant give you the Freedom To Move. So, to help launch their new Flex franchise, Van Heusen is turning to Tongal for creative Concepts. Check out the Objectives and Details below for more important information…

The goal of this project is to come up with a clever and humorous Concept that serves as the basis for a Video (or Videos) that introduces Men to Van Heusen’s new Flex Suit and Flex Pant. Van Heusen is looking for creative takes and we can’t stress enough that we mean creative: how you interpret that is pretty wide open. Flex your imagination, so to speak.

Now, that said, there are a couple things to keep in mind, so here’s a little guidance:

• Flex is about the “Freedom to Move.”
• History and Lineage are cool, but DON’T make this a historical overview of Van Heusen’s accomplishments. Stay away from history unless you’ve got a brilliant new take on it.
• Scientists in white coats are cool too, but DON’T make this about technology or what happens in the lab.
• We made a big deal about being #1 and winning, but DON’T think that’s the direction you should take this. That was our introduction, not your Concept. 
• Avoid competitor products, politics, and sexual content (but innuendo is fine!).
• Some inspiration: http://www.ispot.tv/ad/AwYq/garmin-vivoactive-wear-this

--Tone: Clever, humorous, light, satirical, maybe even a little snarky, but relatable. This should feel like real guy conversation. Remember, “You’re welcome?” Yeah, you are welcome.

--Target Audience: The 25-35 year-old male millennial who is predisposed to shop at Van Heusen’s main channels, like Kohls, JCP, Amazon.

--Key Marketing Messages: “Freedom to Move”

--The Flex Franchise: Flex Suit, and Flex Pant. Think of what you might wear to work, but also what you might wear to dressed up events like graduations, religious ceremonies, and weddings. This is not weekend casual – this is proper dressy.

• “Freedom to Move”
• Waistband stretches up to 1 ½ inch
• Natural Stretch, beyond the waistband
• Premium - No Iron
• Machine Washable

--Exposure: The Videos they produce will ultimately be intended for general web and digital distribution on all new media platforms.

This Project will be worth a total of $2,500 and consist of 1 Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT  – Tell us your Concept for Van Heusen new Flex Suit and Flex Pants in 250 characters or less.  Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Concepts should be clever and engaging.  The winning Concept creators will receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.