Create a Campaign Idea for Under Armour’s Connected Footwear that shows runners the inspiration that can come from a virtual community built by connected fitness. 

For many, running is a simple, solitary experience. They wake up at the crack of dawn and sweat it out by themselves without the benefit of a support system or even an accurate method for tracking their progress.

But it doesn’t have to be that way. With Under Armour’s new line of Connected Footwear, you can tap into the power of the world’s smartest running shoes, the world’s largest running community, and personalized coaching to improve your run performance.

Under Armour has assembled the world’s largest digital health, fitness & running community (you may have heard of MapMyRun, Endomondo and MyFitnessPal). Which means when you lace up your running shoes, you’re not just connected to stats – you’re connected to other runners, too.  Under Armour’s Connected Footwear and app act as your very own virtual support system that unlocks individual & united achievement through coaching, accountability & motivation.

Now Under Armour wants to connect with the Tongal community to come up with some honest and exciting Campaign Ideas that communicate the game-changing nature of Connected Footwear. Your Campaign Idea should speak to consumers in an authentic, meaningful way and provide a springboard for compelling stories.

You can learn more about Under Armour’s Connected Fitness platforms by clicking here. Be sure to tell us an appealing and memorable storyline to go along with your Campaign Idea. You may upload a supporting visual asset with your submission as well.

What is a Campaign Idea?

Campaign Ideas are the foundation for a brand’s marketing and articulate the inspirational anchor of the brand. They connect a consumer Insight or universal truth to the brand’s identity. A Campaign Idea should create enough space for numerous creative executions to develop and thrive, and push the brand’s boundaries -- without breaking them. It is the vehicle by which the brand delivers its message across all consumer touch-points. Check out this post for a more thorough explanation.

The goal of this project is to create a Campaign Idea for Under Armour’s Connected Footwear that communicates the benefits & simplicity of running “connected.” 

Some of the reasons Runners loved running connected: 

• Motivation: Set your sights on your best self.
• Preparation: Get geared up in the world’s smartest running shoe.
• Information: Facts are fuel, so power up.
• Determination: Goals and groups keep you on track.
• Perspiration: Sweat, but don’t sweat the metrics – we’ll do the recordkeeping.
• Relaxation: Smart chip technology helps you avoid burning out.
• Community:  UA has the largest digital community 190M strong all opting in to getting better

How the product unlocks these benefits: 

• Readiness: Jump Test provides gauge of readiness to run through 6-jump test
• Speed/Pace:  In app experience during & post run 
• Distance:  In app experience during & post run 
• Shoe Life:  Indicator of miles run to cue shoe replacement at 400 miles 
• Cadence:  Stride rate, used to improve running technique

--Target Audience: Active runners, 18-34.  They run as part of a group and also mix up their fitness routine with other things beyond running.

--Tone: Inspiring, positive, energetic and exciting.

This Project will be worth a total of $4,500 and consists of a Campaign Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CAMPAIGN IDEA – Tell us your Campaign Idea for Under Armour’s Connected Footwear in 500 characters or less. The THREE most compelling Campaign Ideas will be selected as winners and receive $1,500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Campaign Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.