Create a suite of three :06-second videos that encourage U.S. Hispanic soccer fans to watch ESPN Deportes’ telecast of the 2018 UEFA Champions League Final on May 26^th, 2018.

Dubbed the “Super Bowl of Europe,” the UEFA Champions League (UCL) Final is the biggest annual fútbol match in all of Europe. The UEFA Champions League is a 32-team tournament comprised of the best soccer clubs throughout the continent. Taking place over approximately 10 months, the UCL begins in July with three knockout-qualifying rounds leading to a finals playoff round. The 10 teams that make it through the knockout rounds join the 22 teams that have already qualified for the group stages. For the 2017-2018 season, group stages of the tournament run from September 12-13, 2017 to December 5-6, 2017. The knockout stages begin on February 13-14, 2018 with the final championship match taking place on May 26, 2018, at Kyiv’s NSK Olimpiyski (Ukraine).

So Tongalers, this is where we turn to you. ESPN Deportes (ESPND) wants your help to create a suite of 3 videos that get fútbol fans excited to tune in and watch the UCL Final match airing on ESPND.  Your videos should capture fans’ attention and leverage their passion to drive awareness of the UCL finals on ESPND all within six-seconds. Please note that each video will need to be delivered in both English and Spanish.

As part of this project, filmmakers will be able to incorporate footage from this year’s tournament.  It’s not a requirement to use existing footage but it’s an option if Concepts call for it.

Please read the remainder of the Brief for all the important details.

The goal of this project is to generate awareness for the 2018 UEFA Champions League Final among Hispanic soccer fans in the US.

Since the sponsor wants to appeal to a wide share of the Hispanic market any dialogue or voiceover should NOT have a distinct accent specific to any region or country.

Note to Pitch Submitters: The winning Filmmaker will be responsible for six (6) total videos, 2 videos each based on one of the 3 winning Concepts (one in English and one in Spanish). When crafting your Pitches, think of how you would include the below marketing, tone, and inspirational criteria into your narrative. Please keep in mind that the English and Spanish videos should be based on the same concept, but do not necessarily need to be a direct translation. Please be sure to keep in mind the distinct audiences as you’re creating the different versions and be sensitive to cultural nuances and mannerisms.

As part of this project, filmmakers will be able to use footage from this year’s tournament only.  You will NOT be able to use footage from previous tournaments. It’s not a requirement to use existing footage but it’s an option if Concepts call for it.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for approval before moving onto the Video Phase. The approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboards and ask you to submit new versions of the storyboards.

IMPORTANT: No filmmakers may begin shooting their Video until all approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

-Key Marketing Messages: Generate awareness that ESPN Deportes will air the 2018 UCL Final match on May 26, 2018.

--Target Audience:

• Hispanic Male 18-54
• Hispanic soccer (and European soccer fans); fans of Messi / Ronaldo; fans of Barcelona / Real Madrid and all UEFA clubs

--Executional Mandatories:

• It should appeal to Hispanic sensibilities.
• Generate awareness among Hispanic soccer fans in US about the 2017-2018 UCL Final.
• Reinforce that the Final will be on ESPN Deportes.
• Drive engagement and generate tune-in to ESPND’s UCL Final telecast.
• Actors should be non-union (SAG) talent.

--Tone: Fun, clever, shareable on social media

--Exposure: YouTube, FB, Instagram and Google.

--Deliverables:

• Digital Videos: Six :06 Videos (3, English & same 3 in Spanish translated versions)
• Three still images per video, 9 still images total
• 1 end-card per video, 6 total end cards

--Information & Inspiration:

• https://www.youtube.com/watch?v=pjR51wO7vII&t=26s
• 1^st promo that aired: https://espn.box.com/s/9kjh9awqubpinotk1rc1bw3w62xc4p29
• 2^nd promo: https://espn.box.com/s/nr9s5rwjv5ijq533unu52ozie386jpvt
• https://vimeo.com/179707561

UCL Season Calendar:

24/08/17: Group stage draw
12–13/09/17: Group stage, matchday one
26–27/09/17: Group stage, matchday two
17–18/10/17: Group stage, matchday three
31/10/17–01/11/17: Group stage, matchday four
21–22/11/17: Group stage, matchday five
05–06/12/17: Group stage, matchday six

11/12/17: Round of 16 draw
13–14/02/18 and 20–21/02/18: Round of 16, first leg
06–07/03/18 and 13–14/03/18: Round of 16, second leg

16/03/18: Quarter-final draw
03–04/04/18: Quarter-finals, first leg
10–11/04/18: Quarter-finals, second leg

13/04/18: Semi-final and final draw
24–25/04/18: Semi-finals, first leg
01–02/05/18: Semi-finals, second leg

26/05/18: Final (NSK Olimpiyski, Kyiv)

Project Timeline:

Project Launch: November 21, 2017

Concept Phase: 11/21 – 11/28

Concepts Delivered to Sponsor:  12/1 EOD

Concepts Selected by Sponsor: 12/15

Pitch Phase: 12/15-1/5/18

Pitches delivered to Sponsor: 1/10

Pitch winners selected by Sponsor: 1/17

Kickoff Call w Tongal/Brand/Filmmaker: 1/18

Pre-Production Phase: 1/18-2/8 (Consolidated Brand Script Approval)

Video Phase: 2/9 – 3/11

First Cut Videos Delivered to Tongal for Producer’s Notes: 3/12

Tongal Producer Notes back to Filmmaker: 3/14

Filmmaker Revises per Producer Notes for Revised 1^st Cut due: 3/19

Revised 1^st Cut Videos Delivered to Sponsor: 3/19

Consolidated Editorial Feedback from Sponsor due: 4/2

Filmmakers execute revisions: 4/2-4/8

Filmmaker Delivers Revised Cut to Tongal: 4/9

Revised 2^nd Cut delivered to Brand for approval: 4/10

Brand Approval on Videos due: 4/17

Filmmaker Completes Master Delivery of Videos: 4/17-4/19

Final Revised Videos Delivered: 4/20

This Project will be worth a total of $21,750 and consists of 5 Phases: a Concept Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT – Tell us your Concept for in 250 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Concept creators will receive $250 each – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 250 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional but recommended): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The one most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,500 to help create the Videos. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,500, at a minimum.  For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: PRE-PRODUCTION – The one Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
•  STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard. 

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create a preferred length in seconds (i.e. 30-seconds) Video based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $21,000.

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score a Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you!

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed :06-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25  Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.