Tells us a Concept for entertaining and informative content that a boutique hotel company can use to connect with guests: both existing and new. Your Concept can be in any media format you choose.

A boutique hotel company with truly unique properties that are the antithesis of cookie cutter is looking for a variety of content to connect with customers. They’re looking for inspiring, entertaining and informative content to reach guests – both existing and potential – at different points in the Travel Journey:

• Dreaming – the point when vacationers first start thinking about their trip. They want to get away and explore destination options.
• Planning – this is when travel ideas start to become concrete. A destination has been chosen – now customers need to figure out where to stay, what dates, what airline, etc.
• Experiencing – now the trip is actually underway and travelers are looking for ways to enhance their experience. This could be events to go attend, restaurants to eat at, photos to take, etc.

Think about the kind of content that would inspire, help or entertain travelers at each stage above. Then give us an awesome Concept that would address their needs at one or more points in the Travel Journey.

Your Concept can be intended for any media format: video, web series, Instagram photos, blog posts, even tweets! Get as creative as you want to be – as long as it’s engaging.

The goal of this project is to come up with a Concept for entertaining and informative content that a boutique hotel company can use to connect with guests: both existing and new. Your Concept can be in any media format you choose and should address customers at one or more points in the Travel Journey.

--Executional Mandatories:

• Please make sure to mention the format your Concept is intended for. (I.e. video, web series, Instagram photo, blog post, etc.)
• Please make sure your Concept is achievable on a reasonable budget. For instance, the hotel chain won’t be buying up every commercial at the Super Bowl or opening a hotel in space, etc.

This Project will be worth a total of $1,250 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT– Tell us your Concept for an exciting way for a boutique hotel company to connect with new and existing customers in 250 characters or less. FIVE winning Concept creators will each receive $250. There are no residuals for this project.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.