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Toothpaste Demo Video Project
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Ended 3382 Days Ago
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Create an innovative and engaging video that demonstrates the cleaning and protecting power of toothpaste. There is no Pitch Phase on this project so grab your camera or phone and show the toothpaste world how creative the Tongal community can be. The top 4 demo videos will receive $2,500 each!
Chances are you’ve been watching TV or surfing online and come across a toothpaste product demo. Usually, they involve covering some kind of household item with toothpaste and then exposing the household item to a foreign substance to demonstrate the potential damage that can be done to your teeth. After this, they remove the item to show how the toothpaste has protected the item from damage. Demonstrations like these have been around for decades for one simple reason: they work. They get people’s attention and make them realize that not any old toothpaste will do.
While these demos are no doubt effective they’ve gotten a little stale. A popular toothpaste brand wants to change that, and is turning to the Tongal community to come up with engaging demo videos to shake things up.
They want you to shoot your own demo videos to show how effectively toothpaste can protect. You can use any toothpaste brand, this is NOT about the actual product - it’s about coming up with really innovative and compelling demos. Videos can be shot on a Arri Alexa, an iPhone, Camcorder or whatever you want, ultimately this is about creating a great demo. Production quality will not make a difference in whether you win this challenge. It’s about the execution of a compelling idea. So what makes a great toothpaste demo you ask? Check out some guiding principles below.
Your demo video must demonstrate the protection power the toothpaste provides. The goal is to make consumers understand how effective the product is. It’s okay to have a little fun and show a little personality as long as it doesn’t undermine the greater goal.
Demos should incorporate things people may have in their home. Please avoid any elaborate set pieces that involve expensive or difficult to obtain props. Also, brevity is important. Aim for something less than 30 seconds.
If you’re showing the protection capability of a toothpaste the “after” visual must stand out and make people take notice. A subtle and difficult to discern improvement won’t move the needle.
Check out this sample for reference: DEMO VIDEO SAMPLE
There is NO Pitch phase on this project so grab your camera or phone and show the toothpaste world how smart and innovative the Tongal community can be. The 4 top demo videos will receive $2,500 each.
Please read the remainder of the brief for all the important details.
The goal of this project is to create an eye catching and engaging video that demonstrates the protecting power of toothpaste.
Check out this sample for reference: DEMO VIDEO SAMPLE
--Key Consumer Takeaway: “That toothpaste really does protect!”
--Target Audience: Anyone who is concerned with their oral health.
--Executional Mandatories:
Your demo video must demonstrate the protection power the toothpaste provides. The goal is to make consumers understand how effective the product is. It’s okay to have a little fun and show a little personality as long as it doesn’t undermine the greater goal.
Demos should incorporate things people may have in their home. Please avoid any elaborate set pieces that involve expensive or difficult to obtain props. Also, brevity is important. Aim for something less than 30 seconds.
If you’re showing the protection capability of a toothpaste the “after” visual must stand out and make people take notice. A subtle and difficult to discern improvement won’t move the needle.
--Tone: It’s really up to you. It can be more clinical or have an element of humor either way the greater goal is to create an effective and eye-catching demo.
--Exposure: These will be used for internal resources, however if your demo is one of the winners the Sponsor retains the right to reshoot it themselves and use any medium.
This Project will be worth a total of $10,000 and consists of one Phase: A Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: VIDEO – All submitted videos must be less than 30 seconds in length. The sponsor will select 4 winning demo videos and each will receive $2,500. The Sponsor will be entitled to a round of revisions on the winning videos.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won per place. That’s a potential $375 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 25 videos are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail