A preloader in the shape of a lightning bolt
Tongal Airline Ad Ideation Project
Tongal Airline Ad Ideation Project
Tongal Airline Ad Ideation Project
Ended 4664 Days Ago
Concept
12/03/13 - 12/12/13
Suggestion
12/12/13 - 12/17/13
Script
12/17/13 - 12/22/13

 

The other day at Tongal, we were talking about joining the fun and making an ad of our very own.  So we were thinking: “where could we go to reach a big group of creative, forward-thinking people – and get them to start Tongaling right away?"

 

Somebody said: “How about an airplane? People have to watch that stuff.”

 

And then we realized the answer to our quest: and we decided to make a commercial that would play on Virgin America flights.  Want to help us make it?

 

If you’ve flown Virgin America, you’ll understand what they mean when they say they are  "a breath of fresh airline™." From their stellar customer service right down to their cheeky-classic safety video, they truly set themselves apart. Much like Tongal in the creative world.

 

Beginning in February, a 30 second ad for Tongal will be popping onto each seatback screen on every Virgin America flight  (immediately after guests have been thoroughly revved up watching the new Virgin safety video).  It will also come on over the PA, giving EVERY passenger a quick intro to Tongal and inviting them to dive in on Tongal.com right away, via the miracle of inflight wi-fi.  Last, but not least, this commercial is also going to have a killer soundtrack, courtesy of none other than former guitarist of The Smiths, Johnny Marr. Be sure to check out the track, “Upstarts” off his brand new solo album. 

 

 

 

Tell us how you would explain Tongal and invite fellow creative people to join the community from aboard a Virgin America flight.  Concepts should be fun, fresh and not take themselves too seriously.  This will eventually be a 30 second ad, so it can’t take too long. Passengers must be quickly educated and motivated to use their in-flight Internet to browse the sundry projects on Tongal.com and start submitting.  

 

This project will be worth a total of $3,000 and consist of three Phases: a Concept Phase, a Suggestion Phase and a Script Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: CONCEPT – Tell us your Concept that would inspire a compelling 30-second ad for Tongal. Is this live-action, animation, comedy, docu-style? Use 500 characters to give us the big picture.The winning Concept creator will receive $1,000.

 

PHASE 2: SUGGESTION – Once the big picture comes more into focus, in 140 characters or less, suggest ways to improve the winning Concept. This is where you’ll share your funny lines, jokes, pratfalls, and visuals to set our Tongal ad apart. Up to 10 suggestions that add value to the proposed Concept will be purchased, and if your's is selected you’ll earn $20.

 

PHASE 3: SCRIPT – Upload a PDF of your 1-2 page SCRIPT for a 30 second Tongal ad based on the winning Concept, incorporating the purchased Suggestions. You can use the text box to provide a logline or overview of your Script using 250 characters or less. The Two most compelling Scripts will be selected and will receive $1,000 each (upon submitting their Winner's Affidavit and IP Assignment).

 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

3.BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.


6. Submissions must be in the English language.

 

7. Limit 5 submissions per member, per Phase.

 

8. You must be at least thirteen (13) years or older to enter. 


9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.