We’re looking for your clever CONCEPTS for a 30 second Video to run on Virgin America flights. The goal is to entice “out of the box” thinking people, who work for businesses and brands that need content, to go to Tongal.com and find out how we (you! US!) are their PERFECT solution to creating video advertising and content for digital, web and TV.

**Please note that we've added a Suggestion Phase to this project. In 140 characters or less, suggest ways to improve the winning Concepts from Phase 1.**

Immediately below we present some insight as you craft your Concepts. Keep in mind that we want to make this COME ALIVE in a 30 second spot – not a dramatic presentation of benefits.

And always remember “If the story you're telling, is the story you're telling, you're in deep shit.” 

--Robert McKee

Good Stuff to Think About:

• Think about WHY they might need Tongal: Content is King! Our sponsors all face the same challenge – to find a more agile way to get creative DONE while maintaining a high level of quality and originality.
• Think about WHERE they need content: YouTube, Facebook, Snapchat, TV, etc.
• Think about WHY that is: Marketing is not as easy as making a 30 second TV spot anymore; consumers are fleeing to digital and mobile, and they are hungry for all types of content.
• Think about WHO makes up Tongal: We’re a community of talented writers, directors and everyday people who operate like a studio on-demand.  A group of fresh voices that they WOULD BE THRILLED to work with
• Think about WHO our Sponsors are: Consumer brands, fashion and beauty brands, industrial brands, advertisers, movie studios, even start-ups!

Key Ideas:

• Tongal solves that common challenge through a community of independent writers, directors and everyday people that work off of a technology platform.
• In a nutshell, Tongal is an end-to-end solution that produces TV commercials, original content, digital advertising, and instructional videos. 
• We are changing the way creative work gets done. Our customers see incredible advantages in speed, economics, and in total brain-power.

Tongal is looking for your CONCEPTS for a 30 second Video on how to entice more brands to check out Tongal.com and see for themselves what they’re missing and contact us to get started. Think about how to reach the right audience and what factors would drive them to actually check out Tongal.com.

We know we gave you a LOT to chew on in the BACKGROUND SECTION – remember that we aren’t looking for a relisting of those characteristics. Feel free to use the wording where it works, but the BIG ASK here is to make it all come alive in an entertaining and (irresistibly) intriguing way!

--Target Audience: Brand Managers, Product Managers, Marketing Executives, etc. Anyone who need services that Tongal offers!

--Tone: Funny, tongue-in-cheek but also a little bit serious. Think sport coat and jeans not suit and tie.

--Exposure: Virgin America flights.

This project will be worth a total of $1,200 and consist of a Concept Phase and a Suggestion Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT– Submit your Concept for a Tongal Airline Ad using:

• Text (REQUIRED): 500 characters or less that conveys your Concept.
• Images (OPTIONAL): If you feel like an image would help you explain your Concept, feel free to include it.

The TWO (2) most compelling Concepts will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, the winners will each receive $500.

PHASE 2: SUGGESTION- In 140 characters or less, suggest ways to improve the winning Concepts from Phase 1. The judges will select TWO (2) Suggestions that add value to the proposed Concepts, and if your Suggestion is selected, you’ll earn $100. Limit FIVE (5) submissions, per member.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A CONCEPT, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Submissions must be in the English language.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.