In a world filled with constant phone checking, flash trend obsession and all things avant-garde, it’s nice to have a classic partner on your wrist that embodies authenticity and timelessness. Timex has filled this role for over 160 years with quality, dependability, and design.

Rooted in the heritage of the brand, Timex has created a new call-to-action: “Wear It Well” – see the excerpt below:

You believe classic is the new avant-garde. Wise is the new smart. Not looking at your phone hardly ever is the new looking at your phone all the time. It’s simpler than it looks. It all boils down to character. And it turns out, you’ve got it. Wear it Well. 

Now Timex needs YOU to take that statement and answer this question: How can Timex bring the “Wear It Well” concept to life for a younger audience?

We’re looking for your BIGGEST Ideas, so share live activations, digital programs, social media campaigns, videos – anything! – that you think could reintroduce this classic brand to 25-39 year olds. 

Timex wants Big Ideas for how they can bring the “Wear It Well” concept to life for men and women ages 25-39. 

This Project will be worth a total of $2,500 and consists of 1 Phase: a Big Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: BIG IDEA  – Tell us your Big Idea for how Timex should bring the “Wear It Well” concept to life in 500 characters or less. Remember, a Big Idea can be anything! Give us your biggest thinking. The winning Big Idea creators will receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Big Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.