Create a digital Campaign idea for Tide and Ariel laundry detergents that communicates their superior cleaning ability and gets people talking about laundry in new and exciting ways.

What shirt did you have on when you met the love of your life? What about those lucky shorts you fought through your first marathon in or that sweatshirt you wore during that epic day of whale watching?  The clothes we wear aren’t just clothes, they are reminders of both past memories and the possibility of what memories the future might hold.  

Tide and its international counterpart Ariel want people to start thinking and talking about their clothes and laundry in new ways. Instead of just a task that we do because we have to they want people to start thinking about laundry as something that empowers us to be happy and live life to the fullest.

How would you change the conversation about laundry from a required task to an actual contributor to our happiness? Please read the Objectives tab to get all the important details.

The goal of this project is to create the basis for a digital campaign for Tide and Ariel. Tide and Ariel do NOT want one-off ideas for commercials.  They want that big idea that could be the basis for an entire digital campaign. How can we make people talk about laundry in an exciting, new to the world way that makes it a topic that is worth sharing with friends?

Campaigns need to incorporate that Tide and Ariel create a superior clean and renew clothes and the stories they tell. They should drive engagement and preference among their consumers so that they start feeling very positively about the brand and find the messages worth sharing or talking about with friends.

Please summarize your campaign idea in 500 characters or less. Additionally, you have the option to upload a supporting document to further articulate your vision.

--Key Marketing Messages: A superior clean you cannot live without.

--Target Audience: While they would like to appeal to a broad audience -- all who are doing laundry, women or men regardless of age -- millennials, new families, young families are the sweet spot.

--Tone: Authentic, spirited, and insightful.

Project Details: This Project will be worth a total of $5,000 and consists of one Phase: a Campaign Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CAMPAIGN – Tell us your Campaign for Tide & Ariel in 500 characters or less.  In addition, we encourage you to upload a supporting document to further articulate your Campaign idea. Tide and Ariel are NOT looking for just for a single one-off commercial, they are looking for that big idea they could potentially build an entire digital campaign around. The creator of each winning Campaigns will receive $1,000 with a total of 5 Campaigns being awarded.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. Submissions must be in the English language.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years of age or older to enter.

8. In addition to the judging criteria stated in the OFFICIAL RULES, (1) viability of the Entry as a premise for the final objective of the Project (e.g. commercial advertisement, music video, how-to-video, etc.); (2) creativity; and (3) effectiveness in promotion of the brand that is the subject of such Project.

9. Winners must complete a W-9, Winner Affidavit, and IP Assignment to claim your prize.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.